An Illinois judge finally ruled on the case against Buffalo Wild Wings, and he brought jokes.
Aimen Halim sued the restaurant chain in 2023 for false advertising, claiming their boneless chicken wings weren’t literally de-boned wings, but contained chicken meat that’s more consistent with a nugget.
As BizPac Review reported, Buffalo Wild Wings clapped back at the $10 million suit with a brazen response: “We don’t give a sh*t,” according to legal filings.
BWW also hit Twitter (now X) on March 23rd, 2023, with some brutal snark:
“It’s true.
Our boneless wings are all white meat chicken.
Our hamburgers contain no ham.
Our buffalo wings are 0% buffalo.
— Buffalo Wild Wings (@BWWings).”
Halim and his legal team didn’t take kindly to BWW’s response and urged the judge to take the suit seriously.
“Instead, BWW decided to go low, issuing a brazen official response: ‘We don’t give a s—.,’” the filing said. “Such hubris should not be rewarded, especially when BWW’s motive is quite simple: profits.”
“A profit motive does not justify false advertising that puts the onus on consumers to ascertain whether the ‘Boneless Wings’ are actually boneless wings,” according to the filing.
Judge John Tharp of Illinois’ Northern District gave his ruling on Thursday and brought some snark of his own.
“A reasonable consumer would not think that BWW’s boneless wings were truly deboned chicken wings, reconstituted into some sort of Franken-wing,” Tharp said, according to the Daily Mail.
“Words can have multiple meanings,” the judge added in the 10-page opinion.
Tharp said Halim has one month to amend his lawsuit, but included a caveat.
“It is difficult to imagine that Halim can provide additional facts about his experience that would demonstrate that BWW is committing a deceptive act by calling its nuggets ‘boneless wings.'”
Halim reportedly sued BWW one month after snarfing down the “wing-nuggets,” and it wasn’t his first go-round at suing big corporations.
“The plaintiff previously sued the makers of Hefty recycling bags and KIND granola over deceptive wording and lost in court,” the Daily Mail reported.
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