One small step for ice cream, one large step for American health.
The Make America Healthy Again (MAHA) agenda is not just a catchy slogan; it’s a movement that is seeing actual wins in the public health arena. On Monday, U.S. Department of Agriculture Secretary Brook Rollins, U.S. Health and Human Services Secretary Robert F. Kennedy Jr. and U.S. Food and Drug Administration (FDA) Commissioner Dr. Mary Makary joined forces to announce that artificial dyes will be phased out by the end of 2027.
“40 companies—representing 90% of the ice cream volume sold in the U.S.— have pledged to eliminate artificial food dyes from their products,” Kennedy posted on X.
JUST IN: It’s official – in one fell swoop, ice cream producers composing 90% of the American supply are REMOVING artificial dyes out of their products.
NOT possible without President Trump and Secretary Kennedy.
“We have all come together as the ice cream industry to lead… pic.twitter.com/wUsNTd9gZS
— Eric Daugherty (@EricLDaugh) July 14, 2025
“Each one of these endeavors helps families make better choices and pursue healthier lives,” said Rollins in a statement to Fox News Digital. “I appreciate IDFA members for spearheading this new initiative and finding ways to promote President Trump’s Make America Healthy Again agenda.”
Additionally, IDFA CEO Michael Dykes revealed that the organization has “reduced sugar by 60% in America’s schools and flavored milk, which is the No. 1 product for children.”
“This announcement today represents over 40 individual ice cream companies,” he announced. “It’s the single largest effort of its kind.”
RFK Jr. boasted of the strides made by the MAHA movement in such a short period of time.
“With this addition today of the dairymen and the dairy food producers, we now have about 35% of the American food industry that has made commitments,” he said of the artificial dye removal. He also noted that this is alongside the 35% to 40% of the industry that was “already organic and healthy and chemical-free” before he entered the HHS.
X users celebrated:
Thank you, @SecKennedy. Please, also have them work on healthy options to replace high fructose corn syrup, seed oils, monoglycerides, diglycerides, emulsifiers.
PS: We don’t need chemical or GMO ingredients or Apeel coatings on fresh vegetables.
— Cynthia Farr Kinkel (@CFKTidewriter) July 14, 2025
Thank you!
— Dr. Michele Ross (@drmicheleross) July 15, 2025
And the other 10% of ice cream is so gross that most people wouldn’t buy it to begin with!
— The Conservative Alternative (@OldeWorldOrder) July 14, 2025
Well done RFK!
— Joshua Jaxson (@Joshua_Jaxson) July 15, 2025
Such a huge win for the health of the American people. Can’t wait till they start removing other chemicals and hormones and such.
— Momma Chandy (@MommaChandy) July 14, 2025
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Sierra Marlee is a millennial whose hunger for the truth in a world of fake news has led her to write. Marlee also contributes to BizPac Review.
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