Bud Light returned to social media after a nearly two-week hiatus as the popular brand was engulfed by a firestorm of outrage after a “woke” marketing genius brewed up what has been a completely avoidable national sales disaster over the recruiting of creepy transgender TikTok influencer Dylan Mulvaney to pitch its product — an ill-conceived ad campaign that has blown up massively.
The brand’s Twitter account fell unusually silent as backlash erupted against beverage giant Anheuser-Busch with beer drinkers who were fed up with having sexual deviance crammed down their throats boycotting Bud Light, celebrities speaking out, including Kid Rock who opened fire on cases of the product in a viral video, and customers expressing such outrage at the company that a local Missouri distributor called off appearances by the famous Budweiser Clydesdales in a panicky move driven by fear of violence.
But on Friday, the brand returned to Twitter for the first time since April 1, the same day that Anheuser-Busch CEO Brendan Whitworth broke the alcoholic beverage giant’s silence on the disastrous foray into evangelizing for the depraved left’s cult religion of transgenderism.
“TGIF?” Bud Light tweeted along with an image of a frosty blue and white can of its no longer top-selling brew.
— Bud Light (@budlight) April 14, 2023
In terms of customer relations, the tweet was nothing short of a massive failure that did little to soothe the feelings of alienated customers, many of who reacted by telling the Bud Light public relations team how they really felt.
That Girl Is Fake?
— Dennis Mannion (@DennisJMannion) April 15, 2023
No gender fluid for me, thanks.
— John Hawkins (@johnhawkinsrwn) April 15, 2023
I don’t drink so I have no skin in this game but damn, read the room.
— Marc Lobliner – IFBB Pro (@MarcLobliner) April 15, 2023
Don’t want that Tranny Water
— Jordan Schachtel (@JordanSchachtel) April 14, 2023
I don’t drink transbeer.
— Sara Gonzales (@SaraGonzalesTX) April 15, 2023
You guys know you’re going to become a Harvard Business study, yes? In the “Severe Marketing Mistakes” category?
— Mike Jones (@MikemanCommeth) April 15, 2023
— Magills (@magills_) April 14, 2023
Nope. Thank god you exposed yourself and we can all stay away from your brand now #BoycottAnheuserBusch
— Adel (@AdeldMeyer) April 15, 2023
Not if it was the last can of beer on the planet.
— David Wohl (@DavidWohl) April 15, 2023
It is Friday. I just drank a beer to wind down. It wasn’t a Bud Light. It will never be a Bud Light again. Why? Because Bud Light will be another brand that went away. I’m sure they’ll talk about you on Pickers and hang your logo in Cracker Barrel so you won’t be totally dead.
— Belinda (@Cobeekat) April 15, 2023
— Meghan Hennes (@blue_eyes_0928) April 14, 2023
Surprised you didn’t post this on a Tuesday that believed it was a Friday
— Matt Gilbert #RIPDoriMonson (@mattgilblezy) April 14, 2023
The TGIF tweet went over even less well than Whitworth’s half-assed mea culpa that didn’t specifically mention Mulvaney but claimed that it was never the company’s intention to be divisive and stopped short of serving up an actual apology to customers who were offended by Bud Light’s new brand ambassador.
— Anheuser-Busch (@AnheuserBusch) April 14, 2023
“Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere,” the CEO said. “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
“My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage,” he added. “I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others. Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.”
“That statement is one of the worst statements I’ve ever seen,” crisis communications expert Gerard Braud told the Daily Mail. “It says absolutely nothing… and it took 15 days to formulate it.”
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