Coffee chain brews outrage with mural of figure who appears to have undergone breast removal surgery

A coffee chain’s provocative mural featuring a figure that appears to have undergone a double mastectomy has sparked outrage from people who say that it promotes the sexual mutilation of young girls in what has become a public relations nightmare.

The mural, which was displayed on one of UK-based Costa Coffee’s vans, shows a graphic of a bare-chested transgender male hoisting a cup and displaying scars from a breast removal procedure. It has led to calls to boycott the chain over its in-your-face political message, one that could have seriously adverse consequences given the potential to alienate customers.

“It’s almost unbelievable that Costa would do something so crass and irresponsible as to use this image,” Tanya Carter, spokesperson for child safeguarding campaign group Safe Schools Alliance said, according to the Daily Mail. “‘The executives clearly have no idea what message this conveys, that irreversible surgery on healthy female breasts is to be applauded. Is this really any way to sell coffee?’

Twitter/X users served up their takes on the cultural controversy that Costa Coffee has brewed up.

“You are promoting the mutilation of healthy young girls,” wrote X user Laurence Fox. “I hope you are boycotted out of existence.”

“At Costa Coffee we celebrate the diversity of our customers, team members and partners. We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves. The mural, in its entirety, showcases and celebrates inclusivity,” a Costa Coffee spokesperson said in a statement.

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