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College coach with $91M contract takes basket from grocery store: ‘You have to pay for bags’

December 27, 2025 | | Print Article

A college football coach with an eight-figure contract divided social media after a viral video shared by his daughter detailed the reason he found his “shopping privilege revoked.”

Ahead of Saturday night’s Texas Bowl matchup between the University of Houston and Louisiana State University, there are a number of topics that could find the schools, players, or members of the coaching staff trending. To the surprise of many, wealthy Tigers head coach Lane Kiffin hadn’t gone viral for anything related to the game, but instead for his effort to avoid paying a fee to get a plastic bag while grocery shopping.

Appearing in a TikTok video shared by his daughter, Landry Kiffin, to her over 180,000 followers, the sandal-clad coach held a store basket in one hand and bottles in his other hand, looking somewhat flummoxed at the attention he was getting as he was asked, “Why did you bring that back?”

In response, the man who’d signed a seven-year contract worth $91 million to coach LSU following his November departure from the University of Mississippi explained, “How else are you supposed to carry it? You have to pay for bags. They said you have to pay for a bag and it was self-checkout, so then I just …”

@landrykiffin shopping privilege revoked #fyp ♬ original sound – Landry Kiffin

While the video had been viewed nearly 6 million times on his daughter’s TikTok account, it had also picked up over 4 million views on an X account where users were lining up to either slam Kiffin as cheap or compliment him on “winning fiscal policy debates with a grocery basket.”

Meanwhile, the coach had his own response to the video as he argued with an included hashtag that suggested he’d brought the basket back to the store, “Have you not seen how Landry spends money?? Someone has to save some in this family …”

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For those wondering where in the Bayou State it was that Kiffin was getting charged for shopping bags, the coach had also explained that he wasn’t anywhere near his new college stomping grounds, but rather was in the once-Golden State of California.

He also added Friday evening, “Be back in [God’s] country in 3 hours.”

California Gov. Gavin Newsom (D) signed S.B. 1053 into law in September 2024, slated to go into effect at the beginning of 2026, and prohibits the distribution of single-use plastic bags at stores. New Jersey had enacted a similar law in 2022 and recently took steps toward expanding the green agenda-driven policy with a ban on single-use utensils and condiments.

Kiffin’s defense of his basket decision earned him even more responses, including from one self-described “anti Lane Kiffin” commenter who cited portions of the 50-year-old coach’s resume of rival teams as he expressed, ” … today I became a fan. A man of principle.”

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Kevin Haggerty
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