The NFL’s Atlanta Falcons rolled out a new logo on Wednesday and likely got an unexpected response from social media users who just may have a little too much time on their hands.
The logo features a black falcon set on a backdrop of red, white, black, and gold stripes. For some fans, the new image invoked comparisons to Nazi Germany — imagine their surprise when they discover that the primary owner and chairman of the Falcons is billionaire businessman and The Home Depot co-founder Arthur M. Blank, who is Jewish.
New PFP 👀 https://t.co/gBXWISJav4
— Atlanta Falcons (@AtlantaFalcons) October 21, 2026
The falcon in the team’s logo apparently reminds some people of the German eagle perched on a swastika, which adorned the back cover of a French edition of Adolf Hitler’s book “Mein Kampf.”
Atlanta used the new logo as its online profile photo, but opted to change it to a photo of a red helmet with the new falcon on it, as seen here:
Perhaps, with Nazism and fascism being a common political attack these days, social media users have Hitler on the brain — though some opted to have a little fun with the trumped-up controversy.
Here’s a quick sampling of responses to the story, as seen on X:
I must say, I was not expecting to wake up this morning to see that the Atlanta Falcons are preparing to invade Poland
— Lunar Surfer (@TheLunarSurfer) October 22, 2026
And the Falcons throw a Heil Mary
— Based_Engineer (@fowler23_sean) October 22, 2026
Uhhh Based? pic.twitter.com/5b5U2YY6Qq
— Simo (@SimoMKUltra7) October 22, 2026
— Stephen L. Miller (@redsteeze) October 22, 2026
Pregame warmups be like… pic.twitter.com/jtbiNhxitY
— Matthew Ridenhour (@mridenhour) October 22, 2026
“End Racism,” “Choose Love,” “Stop Hate,” and “Inspire Change”
Atlanta says Nein. pic.twitter.com/zXDknJb2Y6
— TBone Nation (@USFBullsTboned) October 22, 2026
Super Bowl LI pic.twitter.com/f3jTyOtTfA
— Trung Phan (@TrungTPhan) October 23, 2026
Fixed it for you 😁 pic.twitter.com/wbtaCzybxB
— Richard Roughton (@richmooreiv) October 22, 2026
How long till they delete this post and announce a new ‘PFP’ pic.twitter.com/vUyjc0PxnS
— Sausage Fingers 🌭 (@sausagefingersJ) October 22, 2026
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Tom Tillison grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills. Tillison also contributes to BizPac Review.
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