Recent data collected from Walt Disney World suggested the Magic Kingdom may be crumbling as “woke” politics have had a cascade effect.
Bud Light may be positioning itself as paramount in the “go woke, go broke” paradigm, but Disney’s recent July 4 performance suggested they’ve fared no better from leftist ideology. The analysis firm Touring Plans provided their findings on Independence Day wait times for the Orlando, Florida theme park to The Wall Street Journal indicating they’ve yet to staunch the bleeding.
“Visitors to Disney theme parks this summer are encountering something they haven’t seen in a while: elbow room,” reported the Journal on Monday.
Looking at data from each of the four Disney parks, the post-COVID comeback made in 2022 appeared to be tamped down by a societal rebuke in 2023. For example, the average wait time for rides in the Magic Kingdom in 2019 was 47 minutes. Come 2022, waits had reached 31 minutes as people resumed traveling after lockdowns. However, those averages have dwindled to 27 minutes this year.
Likewise, Touring Plans data found that a year-to-year comparison of July 4, 2022, and 2023 at Hollywood Studios had wait times plummeting from 44 minutes to a mere 18.
Image: Wall Street Journal
“I couldn’t believe how light the crowds were,” Walt Disney World annual pass holder Jaime Brown told the Journal having visited each of the resort’s parks over the week of July 4.
According to the outlet, “The Orlando-area resort is even offering hotel discounts around Christmas, typically a peak period.”
The report further noted that Disney World had marked a ten-year low in guest attendance for Independence Day with similar drops recorded at Disneyland in California.
However, Touring Plans research team president Len Testa couldn’t attribute the dwindling crowds to politics alone as he pointed to temperature and pricing as likely playing more of a role in missed revenue. Supporting that idea, he noted Universal Orlando Resort saw its own decline in wait times from between 38 and 30 minutes on July 4, 2022, to between 28 and 25 minutes this year.
That said, there have been a number of other decisions showing Disney is feeling the heat from their woke positioning, including the previously reported loss of roughly $900 million over the last year from major motion picture flops.
Having spent a combined $2.75 billion on releases like “Lightyear,” “Strange World” and “The Little Mermaid,” Disney had only brought in $1.86 billion.
‘Disney is bleeding out’: Box office analyst reports media giant has lost nearly $900M in past year https://t.co/oKuAFetscd via @americanwire_
— Bo Snerdley (@BoSnerdley) June 25, 2023
Though profits had been up in fiscal year 2022 to $7.9 billion compared to $6.8 billion in 2019, it remains to be seen if the return of CEO Bob Iger could right the ship gone astray under the previous leadership of Bob Chapek.
As it stands, Disney-owned ESPN recently began a slew of layoffs that left on-air personality, Stephen A. Smith, suggesting, “This ain’t the end. More is coming. And yes, ladies and gentlemen, I could be next.”
Native of Brooklyn, NY, Kevin Haggerty is a graduate of Hunter College where he studied Cultural Anthropology and Geography. An avid reader and truth seeker, he currently resides in Texas with his wife and their dog and, when he isn't researching current events and their impacts, you'll find him spending time with friends and family or working on his next novel.
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