Fox News dominated the media dojo on Election Night, averaging over 10 million viewers during its primetime broadcast from 8:00 pm to 11:00 pm.
“Fox News Channel averaged a whopping 10.3 million total viewers during its ‘Democracy 2024’ primetime coverage, including 3.1 million in the advertiser-coveted 25-54 age demo, according to data from Nielsen Media research,” the network self-reported Wednesday.
“Additionally, FOX Broadcasting Network earned an average of 2 million viewers and FOX Business Network garnered 897,000, totaling roughly 13.6 million viewers across all FOX television platforms,” the reporting continued.
Fox News officially calls the election for Donald Trump.
45 – 47 pic.twitter.com/9Pw863Bect— Nzioka Muli. (@nziokamul1) November 6, 2024
“FOX News dominated every aspect of this historic election cycle, from primary debates to town halls to being the only network to conduct interviews with all four candidates in both parties in a one-week span as Bret Baier helmed the most buzzed about interview of the race,” Fox News Media CEO Suzanne Scott said in a statement.
“I am extremely proud of our team’s commitment to delivering the top reporting and analysis to the largest and most politically diverse audience in news and once again beating every broadcast and cable network across the board,” she added.
Coming in second place for the first time ever was MSNBC.
“Comcast Corp.-owned MSNBC averaged 6 million viewers, beating CNN’s 5.1 million viewers,” according to the Los Angeles Times. “Warner Bros. Discovery-owned CNN lost nearly half of the 9.6 million people who watched during the 2020 presidential election.”
That’s a shame.
This is why legacy media is dead.
A CNN reporter, in an attempt to repeat the Liz Cheney hoax, claims Trump said, “We should line Liz Cheney up and shoot barrels at her.”
We saw the clip. She’s lying.
pic.twitter.com/5AzO3SB6bU— Chad Prather (@WatchChad) November 3, 2024
Overall, viewership was down from previous elections.
“Overall TV viewing of election coverage was down from 2020,” the Times reported. “Nielsen said 42.3 million viewers tuned into election coverage across 18 networks measured, dropping 25% from 2020. During that cycle, the outcome wasn’t called for days. Democrat Joe Biden eventually was declared the victor over then-incumbent Trump.”
“The declines are due to the the audience’s shift away from watching traditional TV, especially among viewers younger than 50, who have moved to streaming and social media for their news consumption. Cord-cutting has reduced the number of homes that cable news outlets reach,” according to the Times.
The same was true of Fox’s coverage, which dropped from a record high of 13.8 million total viewers in 2020. MSNBC’s coverage likewise dropped from a high of 7.3 million in the last election.
Election night TV ratings went down by 25% which I attribute to people getting election news from X or Rumble livestreams. Another big blow to establishment corporate media.
— Insurrection Barbie (@DefiyantlyFree) November 7, 2024
However, both networks did great online.
“Fox News said its digital sites had 47.2 million views between 6 p.m. and 3 a.m. Eastern time. MSNBC’s YouTube channel had its strongest day on record, with 30 million video views,” according to the Times.
Dovetailing back to TV, the broadcast networks were down as well.
“ABC averaged 5.7 million viewers, followed by NBC (5.5 million viewers), followed by CBS (3.6 million), the Fox broadcast network (2 million), Fox Business Network (897,000) and NewsNation (265,000), which also was carried on the CW Network,” the Times noted.
Media critics were quick to celebrate the corporate media’s slow demise.
Look:
I watched live streams on YouTube as well. Absolutely refused to watch any MSM election broadcast.
— TheCoffeeOptimist (@CoffeeOptimist) November 7, 2024
The days of MSM gatekeeping are over. Such gatekeeping, and concomitant pretensions of universality, are inconsistent with postmodernity.
— Dennis Bielfeldt PhD (@DennisBielfeldt) November 19, 2020
Corporate media can expect a similar decline in ratings for the next presidential election night but the facts are Donald Trump supercharged interest in this election and all that attention went online.
— rick genie (@RickGenie) November 7, 2024
and this is way broadcast television will be dead by the end of Trump’s second term. There has already been talks about it at the company I work for. Cable television is dead and we will only need to provide high speed internet access.
— Jeremiah Goble (@JeremiahJ1981) November 7, 2024
Younger generations and even those in their 50’s are getting their news from X, Instagram, and TikTok.
It’ll only get worse for them so they should pivot into better journalism if they want better results.
— TeslaSkyz (@TeslaSkyz) November 7, 2024
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