In another example of how perpetually bitter leftists insist on sucking every ounce of joy out of the holidays, a Grinch Christmas card that was being sold at a popular UK-based supermarket chain was pulled when an activist complained that it was offensive to transgender people.
The item was removed from shelves at Sainsbury’s stores after a noisy trans journalist named Sophie Molly got his knickers in a knot and posted a picture of the card featuring the beloved Dr. Seuss character with the caption “This Christmas, I’m identifying as a Grinch” to social media, claiming that it was “transphobic” and calling for the popular chain to “do better.”
NEW – UK’s second largest supermarket chain, Sainsbury’s, to remove Grinch Christmas card after it was called “transphobic” and that it “invalidated the lived experiences of trans people” — Daily Mail pic.twitter.com/njQ4XqwXCt
— Disclose.tv (@disclosetv) December 18, 2025
“Transphobic Christmas card in my local Sainsbury’s (Berryden). Please do better Sainsbury’s,” Sophie Molly wrote in the Bluesky post shaming the chain.
According to LGBTQ+ website PinkNews: “The phrase ‘identifying as’ is an anti-trans dogwhistle and has long been used as a derogatory way of describing trans people and invalidating their gender, whereby it suggests a person’s gender being anything other than what fits neatly into the cis male/female binary is something people can ‘choose’.”
Molly told the outlet that he believes that the card “belittles the identity of trans and non-binary people”.
“Trans people don’t choose to identify as their gender – it’s part of who they are,” the trans activist told PinkNews. “Being trans is not a choice.
“Cis people saying they identify as something like a tomato, attack helicopter or a Grinch I feel invalidates the lived experience of trans people,” Molly nonsensically added, freely tossing about the “cis” slur used to smear normal people.
“It tells the world that they think it’s a choice to be trans, something you can switch in and out of, like playing dress up. This is not true,” he said. “Being trans or non-binary is not something you can switch off, in the same way a cis person can’t switch off being cis.”
(Image: Screenshot)
The card, which was produced by Emotional Rescue in collaboration with Paper Salad, was removed from the stores, and all stock has been destroyed.
X users threw cold water on the flaming Yule log of trans outrage.
Anybody who complained about this card really is identifying themselves as a grinch.
Why have British people lost their sense of humour?
I don’t want to join you in your sad, humourless life, so let us just be normal and you can go and be grinch-like somewhere else, alone, sad… pic.twitter.com/yTP87UdlJu
— Princess Pinocchio (@PinocchPrincess) December 18, 2025
What is transphobic about this…?
— Autism Capital (@AutismCapital) December 18, 2025
It’s a cartoon joke, not a manifesto. Corporate panic is a joke.
— ⃥⃥⃥⃥⃥ (@RealIggyLibre) December 18, 2025
This isn’t about one card, it’s about a culture that surrenders truth, humor, and tradition for fear of being labeled “phobic.” At this rate, Christmas itself will soon be hate speech.
— Mo (@mo_free_nig) December 18, 2025
Many trans people look like The Grinch.
Ugly and hairy.
Is that why?— Truth Magnate (@TruthMagnate) December 18, 2025
What’s transphobic today? Today, a Christmas card saying “This Christmas, I’m identifying as a Grinch” is transphobic.
Is there anything more brittle than a troon’s sense of identity? The slightest mockery and the fantasy crashes to the ground like a 20 stone trucker in high… pic.twitter.com/TLYEeo6cR7— Leo Kearse – on YouTube & touring (@LeoKearse) December 18, 2025
I’m surprised Kier Starmer commie ass didn’t have the CEO arrested!
— B² (@IceIceBrand0n) December 18, 2025
“At Sainsbury’s, we’re committed to being an inclusive retailer where people love to work and shop,” a spokesperson for the chain said in a statement, according to the Daily Mail. “We offer a wide selection of Christmas cards and our ranges vary each year, so there’s something for everyone. We value all customer feedback on this year’s designs.”
The story is a holiday season reminder that everyone is required to accommodate the overly sensitive feelings of a minuscule demographic suffering from what, until recent years, was widely accepted to be a mental condition.
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