‘Hey Joe!’ Times Square billboard lights up with list of New Year’s resolutions for Biden

Thousands of revelers in the heart of New York City for New Year’s Eve were treated to a billboard message for President Joe Biden.

The giant billboard message was perched high above the Times Square streets where thousands would be gathering to watch New York City’s iconic ball drop at midnight. The work of the conservative group, Job Creators Network, the sign declared, “Hey Joe! We made you a list of New Year’s Resolutions!”

“The comedic ad—which will have even more eyeballs than usual—highlights the administration’s harmful policy approach towards the economy, government spending, and regulations,” the group explained on its website.


The billboard lists four “resolutions” for the president who is seen wearing a party hat.

The list reads:

1.)   Cut Back on Spending (That’s where inflation comes from!)

2.)   Be Nicer (To small businesses who can’t handle your regulations)

3.)   Quit Smoking (The economy is going up in flames)

4.)   Be Honest (Bidenomics isn’t working, stop saying it is!)


“Alongside many Americans who are making New Year’s resolutions beginning at the stroke of midnight early Monday morning, we are calling on the Biden administration to do the same. But instead of eating healthier or exercising more, the White House should reverse course on its harmful policy agenda in 2024 to help the small business community that is struggling to navigate an underperforming economy,” Alfredo Ortiz, JCN President and CEO, said in a statement.

“An estimated one million people will fill Times Square for the festivities on Sunday evening — and JCN’s billboard will be at the center of it,” the statement continued.

This isn’t the first billboard attacking Biden from the group that was founded by Bernie Marcus, the co-founder and former CEO of Home Depot.

Earlier in December, Biden’s “economic approach, reckless spending, and hostility toward domestic energy production” were targeted in a billboard that featured the president as “the real Grinch who is spoiling small business cheer.”


“They’re so bad that with Bidenflation and his energy policies you can’t even put coal in people’s stockings,” the other side of the billboard declared, and concluded, “Who’s the real Grinch now?”

“Nearly three years of ‘Bidenomics’ has left ordinary Americans and small businesses in a precarious situation at the worst possible time heading into the Christmas season,” Ortiz said in a statement at the time.

“Entrepreneurs are continuing to face the ripple effects of prolonged high inflation, a souring regulatory environment, and the threat of higher taxes. Combine that with the White House’s hostility towards domestic energy production and Americans are even unlikely to be treated to coal this holiday season. President Biden is the real Grinch who is spoiling small business cheer,” he added.

Frieda Powers


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