Jimmy Kimmel’s ‘big comeback’ crashes by third day, with ratings plummeting 70%

Late-night host Jimmy Kimmel’s comeback was embarrassingly short-lived.

Since his return to the airwaves, Kimmel has enjoyed a significant boost in support from leftists who wanted to stick it to Republicans. On Tuesday, he saw a record 6.3 million average viewers, many of whom undoubtedly turned in to see what he would say about his suspension.

But on Wednesday night, he only managed to pull 2,414,000 average viewership, which is leagues above his normal average of 1.7 million but constitutes a 70% drop from the previous day. He managed to climb over Stephen Colbert and Jimmy Fallon, but fell short of Gutfeld!, which had 3,233,000 average viewers. It will likely continue to return to its baseline viewership in the coming days and weeks, which means it will once again be costing the network money to produce.

“Between Kimmel making around $17 million a year, his large staff, and the show’s production out of Los Angeles, ABC is almost certainly losing money on the program,” wrote Outkick’s Bobby Burack. “For comparison, CBS is losing around $40 million per year by producing Stephen Colbert’s competing late-night program, which draws 30% more viewers than Kimmel’s.”

But as Kimmel’s contract approaches its end, ABC will be stuck between the options of resigning him so they don’t risk angering the left-wing mob, or cutting him off to help stem the loss of their money, Burack predicts.

X users reacted to the shocking dip in viewership:

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Sierra Marlee

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