Kanye West mocked for serious concept, his company to create a car made of ‘foam’

Rapper Kanye West has always been something of a visionary, though his latest vision is leaving some people asking a lot of questions.

The artist’s latest venture is Donda Industrial Design, which will be headed by longtime collaborator Steven Smith, who also designed footwear for West’s line.

Not many details have been released on the new project, but a graphic details a concept for a new foam vehicle that is conceptualized, designed and manufactured in America.

The image is not completely clear, but is similar to a Ukrainian Sherp truck, one of which West owns. He even drove it in a Super Bowl commercial for McDonald’s in 2022.

“I’m honored to help create our shared vision of the future,” Smith said in a statement, according to Complex. “Mr. West is the single most inspiring creative I have ever worked with.”

While West may be a legendary figure in the music industry, it’s not clear whether he will be successful in his mission to create a foam vehicle. Or if people will even want it:


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