North West, the daughter of Kim Kardashian and Kanye West, has launched her own fashion and jewelry brand in spite of her arguably hideous taste in both.
Kardashian has reportedly already filed trademark applications for the brand, NOR11, in multiple categories. This gives the 12-year-old her very own brand to grow and allows her to join the adults in her family in the fashion business. One of these trademarks will reportedly be for clothing and accessories, while others are believed to be for watches, jewelry, and bags.
“Records show the trademark applications were filed by KimYe’s Kid Inc., which was incorporated in California in August 2023,” The Daily Mail reported.
It appears North West’s famous father has almost zero involvement in her business dealings, with California records indicating the Kardashian is the “only officer.”
“The brand’s registered office belongs to business manager Lou Taylor, who famously oversaw the affairs of pop princess Britney Spears,” the outlet noted.
However, just because West isn’t involved with her upcoming fashion business doesn’t mean that his daughter hasn’t taken after him. Earlier this month, she released a music video for her song “Piercing On My Hand,” which includes lyrics about skipping school “daily” and getting new piercings and tattoos.
Listen:
(Audio Credit: North West)
North has recently been seen rocking neon blue hair with long bangs that cover her eyes, alongside her friends who are rocking similar neon hairstyles.
More from The Daily Mail:
North’s foray into the fashion world explains some of her recent Instagram posts from December, in which she and her friends wore black hats with the ‘NOR11’ logo.
ADVERTISEMENTNorth is following the family blueprint when it comes to branding, as her mom incorporated her name into her brand Skims, while her father — now officially known as Ye — built a multi-billion dollar legacy on his Yeezy brand, based on his ‘Yeezus’ nickname.
West has previously addressed the branding of his children and his lack of any say in their business dealings.
“Of all the brands I’ve made, I don’t got the name and likeness or at least fifty-fifty with my kids,” he said in a YouTube interview. “My kids are celebrities, and I don’t have the say so. So, this white woman and this white family have the control of these highly influential black kids that are half the children of Ye.”
It is unclear whether West will attempt to fight for rights to the NOR11 brand, citing his fatherly role, or if Kardashian will maintain power until North West turns 18.
X users reacted to North West’s recent look:
I wish she would be allowed to be kid
— Arthur (@ArthurMuhwezi12) February 16, 2026
I hope she figures it out w time.. she looks older than 12
— ✨Brian™✨ (@HasaniLLC) February 16, 2026
Well she looks like a well balanced kid
— Billth007 (@p_bill01) February 16, 2026
Does she even go to school and do school work? This little girl is headed down a terrible path.
— Sarah (@Sarah6MJ) February 16, 2026
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Sierra Marlee is a millennial whose hunger for the truth in a world of fake news has led her to write. Marlee also contributes to BizPac Review.
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