The Bud Light fiasco involving Dylan Mulvaney has proven that boycotts can be crippling for a brand and that there is meaning behind the phrase, “Go woke, go broke.”
Disney and Target have also gotten recent reminders of this after venturing into woke waters involving the sexual exploitation of children, and now there is an app that can inform consumers if their favorite brands are skinny dipping in these same waters.
Called Veebs, the app is free on the App Store and allows users to scan items in grocery stores and get a values score. To ensure it’s getting off to a good start, Veebs made a smart decision to employ model and gold influencer Bri Teresi to plug its launch:
Our money makes an impact. Why would you ever choose to spend your hard earn dollars on brands that are completely in opposition to what you stand for?? Check out @Veebs_Conserv to help you with your shopping. #valuesbasedshopping pic.twitter.com/WRAK4l81Dm
— Bri Teresi (@briteresi) July 17, 2023
There’s also this video:
Shopping with brands that support your values has never been more important. I use the VEEBS app to make sure the brands I buy support my values. Use Activation Code ‘1776’ to get a 30 Day free trial.
Apple https://t.co/xZxQFjy8WR
Google https://t.co/DXESJF5YqB pic.twitter.com/ZD04Votc6l— Bri Teresi (@briteresi) July 17, 2023
“[A] new criteria is becoming even more important than ever before — the brand’s own values,” the Veebs website states. “What does the brand ‘stand for’? What values does the brand promote and endorse?”
The money in consumers’ pockets is precious and hard-earned, the company adds. “Consumers directing their money to brands that also stand for what that consumer stands for? That is values based shopping™.”
There is an easy-to-understand scoring system that displays a 1-100 score for every brand or product you search or scan in the app, the website explains.
“The scoring methodology used by the App to produce the V Score is a complex calculation that takes into consideration many factors about a particular brand, some objective and some subjective,” the blog post said.
Here are the V Alignment rating scores:
1-19 … “Bad” (Dark Red)
20-39 “Poor” (Light Red)
40-59 “Low” (Orange)
60-69 “Fair” (Yellow)
70-79 “Good” (Light Green)
80-100 “Great” (Dark Green)
Suffice it to say, the word is getting out and companies consumed with woke ESG scores may soon have another scoring system to be concerned about:
VEEBS: THE PERFECT ANTI-WOKE APP
VEEBS officially launched this week help shoppers know values a brand promotes or supports was quickly embraced by conservatives, partly to spokeswoman Bri Teresi. Values pack includes Liberals, Conservatives, America First, Support Veterans, etc. pic.twitter.com/9chIum0AtP— AmericanTyranny (@NONbiasedly) July 22, 2023
Want to determine if a product is woke or not? Download the free app Veebs from your AppStore, scan the item to get its ‘V-score’, and shop to fit your needs. Love this! pic.twitter.com/aJbIhqvi1s
— Thomas Matthew (@latayprime) July 20, 2023
This app, Veebs, allows you to scan items before purchasing to see if the company is woke. pic.twitter.com/gV5P9T5nCj
— Dave Cook (@DeAiDave) July 20, 2023
Writers and editors can be contacted at [email protected] with feedback, tips, or corrections.
Tom Tillison grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills. Tillison also contributes to BizPac Review.
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