Apparently, Pantone’s “Color of the Year” is causing a stir, and it’s for the dumbest reason you can imagine.
The 2026 “Color of the Year” is “Cloud Dancer,” and as the name suggests, it’s a shade of white. The company describes it as a “neutral white that brings calm, clarity, and creative breath to a noisy world.”
Introducing the Pantone Color of the Year 2026: PANTONE 11-4201 Cloud Dancer. A neutral white that brings calm, clarity, and creative breath in a noisy world.
Discover the serenity of Cloud Dancer ↓https://t.co/Wvj4CkwefY#pantone #Coloroftheyear2026 #CloudDancer pic.twitter.com/6kbBU6OqlW— PANTONE (@pantone) December 4, 2025
While this would normally not be a huge deal, apparently, it’s quite triggering for some who have an issue with whiteness. Namely, “woke” white women who have too much time on their hands and not enough real-world problems.
According to The New York Post, one woman took to TikTok to complain about “whiteness being weaponized.”
“Let’s be honest, whiteness is being weaponized everywhere right now. It’s in our politics, our media, our police forces, our borders. Instead of reading the room, Pantone basically branded it a lifestyle,” she said. “It’s not just out of touch, it’s symbolic. It’s a reminder of who still controls the narrative. They are openly mocking us, choosing purity white as the cultural color of the year while the rest of us are screaming for humanity.”
“Pantone choosing white or cloudy days as color of the year is a political statement. Call me too woke, I don’t care. I don’t think I’m wrong,” whined another lady, according to the outlet. “It’s giving Sydney Sweeney has good genes. You’re going to choose white and market it as a soothing reset? For who, babe? Who is that soothing?”
“Did you forget to read the room?” a third user asked, while yet another accused the company of “white wash.”
“Pantonedeaf,” a user quipped.
“Pantone can’t afford color this year and neither can anyone else,” said one amused commenter.
X users had a lot to say about the color choice as well:
We used to call that off-white.
— T.M. WILLEMSE (@tmwillemse) December 4, 2025
Cloud Dancer sounds like the title of a cocaine addict’s autobiography
— Paradoxocologist at large (@W01101010) December 5, 2025
You managed to pick even more beautiful colors for the pandemic years. This year’s brown a bit meh, but acceptable.
But, WHITE??
You guys need a holiday or sumthin?? Lord 🙄 pic.twitter.com/jtMO1PnvGn
— Lynda Ibrahim (@lyndaibrahim) December 5, 2025
Lame. White has no color.
— Janet Polech (@rivgal95) December 4, 2025
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Sierra Marlee is a millennial whose hunger for the truth in a world of fake news has led her to write. Marlee also contributes to BizPac Review.
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