Accusations of hypocrisy flew at Kid Rock after a picture of the Trump-supporting conservative artist enjoying a can of Bud Light at a recent concert went viral on social media.
Rock, whose real name is Robert James Ritchie, was among those reacting extremely negatively to the Anheuser-Busch brand’s controversial partnering with transgender TikTok influencer Dylan Mulvaney to hawk the popular low-calorie beer, a move that will go down as one of the most disastrous marketing decisions of all time.
Back in April, then the Bud Light boycotts were just picking up steam, he posted a video to social media of him opening fire on several cases of the familiar blue and white cans with an AR-15, “F*ck Bud Light. F*ck Anheuser-Busch!” Rock said after he riddled the packages with bullets.
— KidRock (@KidRock) April 4, 2023
Months later, Rock has apparently let bygones be bygones when the image of him holding onto one of those blue and white cans at a Colt Ford concert in Nashville on Thursday was published by the celebrity gossip website TMZ.
Kid Rock Drinks Bud Light Beer After Shooting Up Cases https://t.co/tJ9L1CFxR9
— TMZ (@TMZ) August 18, 2023
“That’s right, the same guy who exclaimed, ‘F*** Bud Light and f*** Anheuser-Busch’ a few months ago was at Skydeck in Nashville Thursday night, taking in Colt Ford’s show,” reported TMZ. “The former rocker seemed pretty relaxed as he clutched the blue can, taking sips while chatting and laughing with some friends. Unclear if there were other beer options available, but Kid Rock’s choice seems pretty shocking considering how hard he went in on the brand earlier this year.”
Twitter/X users shared their takes on Rock’s change of tune and his poor judgment of being caught swilling Bud Light in public.
Kid Rock still drinks Bud Light. Firing on those cans was just a gimmick, I guess. Who saw this coming? pic.twitter.com/z7dN7uOzh8
— Ian Miles Cheong (@stillgray) August 18, 2023
Kid Rock is such a hypocrite. He made that video of him shooting Bud Light cans and now he’s back to drinking it? Is that beer that good? We can’t expect to fight against the radical trans agenda if we go back to those woke brands when we think no one is watching!… pic.twitter.com/6GkWPKgAmR
— Gays For Trump (@GaysForTrump24) August 19, 2023
First, he doesn’t just vow to boycott Bud Light, he shoots a case of it on camera with an AR-15.
Then, not only does he go back to immediately drinking Bud Light again but he does it in public and gets caught.
Can’t make this stuff up. https://t.co/vAbBJOKdyF
— Mehdi Hasan (@mehdirhasan) August 18, 2023
SPINELESS POSER—Kid Rock was spotted drinking Bud Light at a Colt Ford show in Nashville Thursday night.
What more could you expect from a man who grew up on a sprawling estate but claims he’s ‘straight out the trailer.’
Men without conviction are not men at all.
Kid Mulvaney. pic.twitter.com/72ya5oLDtW
— Amiri King (@AmiriKing) August 19, 2023
I hear Kid Rock is getting his own special edition Bud Light can now. It’s got fake bullet holes and it tastes like hypocrisy and weakness.
— Mattie Timmer (@MattieTimmer) August 19, 2023
Kid Rock did something to stay relevant in the trends whiles bud light was taking a beat. He is no man of principles and honesty so I’m honestly surprised you didn’t see through his charade plus the countless other celebrities who hoped on the trend.
— X.MaOnhiawoda (@MaOnhiawoda) August 18, 2023
Kid Rock has gone wokehttps://t.co/7cIcHqzsQH
— Ben Collins (@oneunderscore__) August 18, 2023
In other Bud Light-related news, the NFL’s wokest team, the former Washington Redskins, proudly announced that they’ve renewed their partnership with the brand.
Reunited with @budlight?
Now that’s easy to celebrate pic.twitter.com/JJ0fTo2Iqs
— Washington Commanders (@Commanders) August 17, 2023
Rock’s getting caught with a Bud Light has to come as a major disappointment for many after his target practice video energized the boycott of the beer in its early stages and could be a sign that the protests against the brand could be petering out.
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