Target’s desperate attempt to win back customers has some critics wondering if the store has gone off the deep end.
In its quest to revitalize its customer base, Target is cracking down on its staff with a new, stricter dress code for those working front-of-house: Red shirts and either khakis or blue denim. Employees can still wear any sleeved shirt underneath the company-supplied red vest.
Currently, the rules allow for shirts with graphics and non-blue denim, and the change will officially take place over the summer. Over 2000 will be impacted, and the employees likely to be affected are not pleased with the news. One worker boldly declared that they “will not be following the new dress code policy if tTrget refuses to pay for the wardrobe change” on the r/Target subreddit.
“In this economy, I barely make enough here to pay rent. I will not be wasting money on a whole new wardrobe for this company,” the anonymous employee wrote. “Side note, what is this, the 50’s? What a waste of resources. Of all things to be worried about right now, THIS is what you choose? The fcking wardrobe?!”
“Edit to add: I already paid for a red vest, Target. I thrifted plaid red shirts several years ago. I will not be paying for MORE uniform changes when the money I already spent is perfectly fine. I’m a student yall. If you think Target pay is an abundance to live off of then great, pay for the needless policy change while reaping the benefits of whatever privileges you clearly have,” they continued. “However, a lot of people here are paycheck to paycheck. Let’s not shame people for not being able to afford something that you can.”
This comes after the company rolled out a controversial policy requiring employees to smile at customers within 10 feet of them, and to personally greet anyone within four feet.
“According to the company, employees will be expected to ‘smile, make eye contact, wave, and use friendly, approachable, and welcoming body language’ when within 10 feet of a guest, according to a USA Today report on the changes. If they are within four feet of a shopper, employees will be taught to ‘personally greet the guests, smile, and initiate a warm, helpful interaction.’ The company told the outlet that this is going to be part of an effort to ‘elevate the shopping experience,'” BizPac Review previously reported.
Writers and editors can be contacted at [email protected] with feedback, tips, or corrections.
Sierra Marlee is a millennial whose hunger for the truth in a world of fake news has led her to write. Marlee also contributes to BizPac Review.
Comment
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.