The former marketing executive for Bud Light has reportedly been working for Saudi-funded LIV Golf, sparking questions about the choice.
Alissa Heinerscheid has been with the professional tour for several months following the explosive fallout at Bud Light, which partnered with trans activist Dylan Mulvaney in a campaign that was largely blamed on the former exec.
GO WOKE, GO BROKE? Alissa Heinerscheid’s decision to partner with transgender influencer Dylan Mulvaney cost Anheuser-Busch $5 billion in market cap and caused Bud Light sales to plummet 23%. LIV Golf doesn’t seem to care as it’s giving Alissa second chance. pic.twitter.com/miz9sgDO3i
— @amuse (@amuse) April 13, 2025
“Heinerscheid joined Bud Light in July of 2022 and became the first woman to lead the company. According to her LinkedIn profile, her role at the company was to hone decisions around media, content, PR, and partnerships. She worked for Anheuser-Busch, Bud Light’s parent company, for about 9 years,” Newsweek noted.
“Now, according to a recent LinkedIn update, Heinerscheid has now joined LIV Golf, where she has been working for eight months,” the outlet added.
In April 2023, Heinerscheid took a leave of absence from Anheuser-Busch after she declared ahead of the controversy that the brand was in “decline” and “had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf.
Huge win for the PGA! https://t.co/78X9WK4ZI8 pic.twitter.com/b9K4zOdepu
— James Laverty (@JamesLaverty45) April 8, 2025
Launched in 2022 to rival the PGA Tour, LIV Golf is reportedly backed by Saudi Arabia’s Public Investment Fund. Many social media users wondered if the golf tour did not know Heinerscheid’s story, while others thought this was a chance for her to redeem herself.
You’ve gotta be kidding me…
— Tomi Lahren (@TomiLahren) April 9, 2025
Folks, maybe Alissa learnt her lesson.
People change, especially when faced with huge backlash.
Cut her some slack.— LionIron (@lioniron007) April 14, 2025
If she learned a hard lesson, then go for it.
But I very seriously doubt that she did.
— TexanDogDad (@texandogdad) April 13, 2025
Ironic a woke white woman is at the golf league run by the country whose rule of law is based in Sharia
— Curtis Houck (@CurtisHouck) April 8, 2025
WTF @livgolf_league are you doing?? You inject any of that woke shit into this league and you are done!
— RonShiley (@RonShiley) April 9, 2025
Do the recruiters not even do a simple Google search and see this is going to be an issue.
And I know Saudi is so pro LGBT… perfect fit
— Petar Soldo (@Petar_DRC) April 9, 2025
They Golf/Them Golf …
— Giant (@GiantnTexas) April 9, 2025
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Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida. Powers also contributes to BizPac Review.
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