News/Commentary

Top brands pulling X advertisements, Musk threatens ‘thermonuclear lawsuit’ against Media Matters

November 18, 2023 | | Print Article

The social media platform X, formerly known as Twitter, is facing an exodus of advertisers because of the abundance of allegedly antisemitic content on the platform.

But the problem is that, as usual, the exodus is primarily being driven not by facts but rather by the propaganda from far-left agitprop firms like Media Matters.

“[A] report from … Media Matters on Thursday found advertisements for top brands — including Apple, IBM, Oracle and Comcast’s Xfinity, a telecoms company, and Bravo, the TV network — next to posts touting ‘pro-Nazi’ views,” the Financial Times reported.

“Media Matters released another report on Friday showing that ads for companies including Amazon, NBA Mexico, and NBCUniversal’s brand agency had appeared next to content with white nationalist tags,” the paper added.

As a reminder, Media Matters just recently smeared a Jewish conservative commentator as “anti-Semitic.” Make that make sense.

Nevertheless, despite the group’s history of pushing lies, companies are evidently eating up the group’s propaganda. By Friday evening, Apple, IBM, Disney, Comcast/NBCUniversal, Lions Gate Entertainment, Warner Bros. Discovery, and Paramount had all suspended their ads on X, according to Axios.

The European Commission has also suspended its ads on the platform.

“Johannes Bahrke, a spokesperson for the European Commission, confirmed Friday at a press briefing that it would be freezing advertising on X,” Axios notes.

Musk, the owner of X, was not pleased. In a post published very early Saturday morning, he vowed to file “a thermonuclear lawsuit against Media Matters” on Monday.

Look:

Moreover, according to Fox Business Network, an X executive told them that the platform was “not intentionally placing a brand actively next to this type of [anti-Semitic] content, nor is a brand actively trying to support this content with placement.”

“Ads follow people on X, in this case the Media Matters’ research that was going to actively look for this content — that’s how user targeting works. As it relates to the platform itself, control settings are in place there for every user and every brand,” the executive said.

They added that groups like Media Matters “aggressively search for posts and then go to the accounts, and if they see an ad… keep hitting refresh to capture as many brands as possible.”

That said, there is another element to this controversy: Musk’s decision earlier in the week to personally like an allegedly antisemitic post that accused Jewish powerbrokers like the Anti-Defamation League of tolerating and promoting anti-white hatred.

“You have said the actual truth. … The ADL unjustly attacks the majority of the West, despite the majority of the West supporting the Jewish people and Israel. This is because they cannot, by their own tenets, criticize the minority groups who are their primary threat,” he wrote in response to the controversial tweet.

“It is not right and it needs to stop,” he added.

Look:

These tweets prompted a stern clapback from the Biden administration.

“We condemn this abhorrent promotion of antisemitic and racist hate in the strongest terms, which runs against our core values as Americans,” the White House said in a statement Friday, referring to Musk’s tweets.

“It is unacceptable to repeat the hideous lie behind the most fatal act of antisemitism in American history at any time, let alone one month after the deadliest day for the Jewish people since the Holocaust,” the White House added.

The great irony to all this is that on Friday, ADL CEO Jonathan Greenblatt PRAISED Musk for his efforts in “fighting hate,” including antisemitism, on X.

Look:

So much for Musk being a Jew hater …

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Vivek Saxena
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