A member of the Busch family has offered to buy Anheuser-Busch back from InBev exactly 15 years after the company was sold.
Why? Because Billy Busch, the heir to the Anheuser-Busch company, would like to “make that brand great again.”
He revealed as much during an appearance this week on conservative commentator Tomi Lahren’s Outkick podcast, “Fearless.”
Watch:
After Bud Light’s epic collapse, Anheuser-Busch Heir Billy Busch tells @TomiLahren he wants to buy the company BACK from InBev, and Make Bud Light Great Again! pic.twitter.com/1vKUNoSJ5g
— OutKick (@Outkick) August 16, 2023
The discussion began with Lahren asking Busch about InBev’s decision to stop catering to a “fratty base” and start catering to a “woke” one instead.
“When it comes to marketing and saying — moving away from a fratty base — is that InBev in general? Or is this this one person? It doesn’t seem like they’ve cleaned house to get rid of people that think that way, that really don’t like their customers,” she said.
In response, Busch made a joke about so-called inclusion.
“Well, that goes against being inclusive to get away from the fratty drinker, right? So that’s a big mistake,” he said.
You’d think so, right? Think about it. InBev purports to be an inclusive company, yet now it’s distancing itself from its “fratty base.” It doesn’t make any sense.
“I think InBev doesn’t understand who their core drinker is. It’s a Brazilian-based company that really doesn’t live here in America,” Busch added.
He then proceeded to describe the way his family used to deal with customer service.
“In ‘Family Reins,’ I talk about the history of my family. One of the things they did, they got out on trucks. They got out and met with their customers. They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out,” he said.
“Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days in the 80s. We always cared very much about the people in America. What made this company great was America, of course,” he added
Concluding his statement, he urged InBev to either gets its act together or sell it back to his family.
“When you are a foreign company and you rely on these ‘woke’ students that are coming out of these ‘woke’ colleges to do your advertising for you, you’re making a big mistake. You need to go out there and understand who your core customer is,” he said.
“And I urge that company, InBev, if they don’t want that brand any longer, sell it back to the Busch family. Ssell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again,” he added.
Responding to his remarks, Twitter users were ecstatic over the idea of his family potentially buying back the company:
If that happens, Budweiser will rebound and everything will be the way it was.
— LightenupFrancis (@SuzanneWhiteak1) August 16, 2023
I see a man who wants to keep his family’s legacy alive. An American who doesnt want to die with the history of his family company going to the grave. I would buy Busch products if he bought it back.
— AD ☠️ (@Meta106203) August 16, 2023
Please please buy it back
We’ll be back
MBGA
Make bud great again— John Whitley (@TrustNoData) August 16, 2023
I was a loyal Bud Light drinker for 40 years, everyone who knows me, knows that. It’s even been mentioned in wedding toasts. But I switched a few months back when they went woke. If the Busch family buys it back, I WILL BE BACK!!!!
— Steve Hertzmann (@USA1MAGAMASA) August 17, 2023
There you go!!
It’s the only hope left…
I saw my dad drink Bud long necks for years, I drank BL on draft in college, then went to Mich Ultra as I got older. I have not touched an @AnheuserBusch product since I watched Mulvaney brag about having a can with his/her face on it.— F.A.F.O. (@BVPforAmerica) August 17, 2023
Of course, some wondered why the Busch family had sold the brand in the first place. Interestingly enough, most of the Busch family members weren’t interested in selling it when InBev offered to buy the company for $46 billion.
“Most members of the Busch family, who had been at the helm for over 150 years, vehemently opposed the takeover, but given that they owned less than five percent of shares at the time, they were unable to block the sale,” according to Distractify.
“Still, Anheuser-Busch rejected InBev’s initial proposal, later striking a deal for $70 per share in July 2008. InBev became Anheuser-Busch InBev (commonly referred to as AB InBev), and its brand portfolio currently includes Budweiser, Corona, Stella Artois, Beck’s, Hoegaarden, Leffe, and Goose Island, among other popular labels.”
Writers and editors can be contacted at [email protected] with feedback, tips, or corrections.
V. Saxena is a staff writer with a decade of experience as a professional writer, and a lifetime of experience as an avid news junkie. He holds a degree in computer technology from Purdue University. Saxena also contributes to BizPac Review.
Comment
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.