A Sunshine State startup linked to the youngest first son offered a taste of what’s to come with a flavor preview ahead of launch.
Throughout President Donald Trump’s 2024 campaign, Barron Trump was routinely credited for advising his father on outreach to younger voters. Now, as the youngest of the famed businessman’s children continues pursuing his education at New York University’s Stern School of Business, a beverage company started with his peers announced a tropical first flavor set for release next month.
“Introducing our 12-pack: Pineapple + Coconut. Launching May 2026,” the company SOLLOS Yerba Mate posted to social media.
Introducing our 12-pack: Pineapple + Coconut
Launching May 2026
Learn more →Link in bio#SOLLOS #YerbaMate #CreatedinaCabana #Florida #America pic.twitter.com/UmvCBsL5Po
— SOLLOS (@SOLLOSyerbamate) April 1, 2026
In a previous post, the company that lists Trump as a director explained the name behind the caffeinated herbal tea product: “Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS™, a beverage designed to complement life in the ‘Sunshine State.’ ‘SOL,’ meaning sun in Spanish, represents the sun rising and the beginning of the day. ‘LOS,’ which is ‘Sol’ spelled backwards, represents the sun setting and the end of the day.”
“Together, SOLLOS captures the full cycle of the sun and that ‘It Begins Where It Ends™,'” the company added.
It was previously reported that Spencer Bernstein, who attended Palm Beach’s Oxbridge Academy with Trump, announced the postponement of his final semester at Villanova University to advance the launch of SOLLOS.
Other directors listed include Rudolfo Castello, Valentino Gomez, and, having also attended Oxbridge with Trump, Stephen Hall.
The beverage company isn’t Trump’s first foray into the business world, as it was also reported last year that the cryptocurrency mining venture World Liberty Financial Investments, co-founded by the youngest of the president’s children along with brothers Donald Trump Jr., Eric Trump and others, had secured the siblings as much as $5 billion in paper wealth when public trading opened.
A year prior to the tremendous return, the eldest of Trump’s children was left joking about his brother’s sudden disappearance from a public conversation.
“Damned teenagers!” said Don Jr. when crypto entrepreneur Farokh Sarmad suggested having lost connection with Barron, “We took too long. We’re gonna try and get him back.”
“I’m like the old boomer now,” continued the older brother, “the grumpy old man with a white beard.”
Don Jr. laughs over little brother Barron’s move on joint business call: ‘Damned teenagers!’ https://t.co/nNcQ9D0T18
— American Wire News (@americanwire_) September 18, 2024
On that front, as with others, the president had nothing but praise for his youngest son, as he said, “Barron knows so much about this. Barron’s a young guy, but he knows — he talks about his [crypto] wallet, so he’s got four wallets or something, and I’ll say ‘What is a wallet?’ But he knows it inside out.”
As for those anticipating the release of the new beverage, the company has encouraged those interested to sign up for its newsletter to receive updates.
Native of Brooklyn, NY, Kevin Haggerty is a graduate of Hunter College where he studied Cultural Anthropology and Geography. An avid reader and truth seeker, he currently resides in Texas with his wife and their dog and, when he isn't researching current events and their impacts, you'll find him spending time with friends and family or working on his next novel.
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