Despite not being an airport, some users still feel the need to announce their departure from X. This almost always results in mockery, and BMW UK’s latest message is no exception.
On January 22nd, the company posted its intent to stop posting on the Elon Musk-owned platform, providing no real explanation for doing so and directing users to Meta platforms Facebook and Instagram for the latest news.
Look:
We’re no longer posting on X.
Don’t worry though, our Customer Support team is still here if you need us.
You can also see all the latest BMW news by following us on Facebook and Instagram at BMWUK.#BMWUK
— BMW UK (@BMW_UK) January 22, 2025
On its website, the company actually addressed its German lineage and some uncomfortable moments in history, apologizing for its part in utilizing “forced labor” but making no real mention or condemnation of Adolph Hitler or the Nazis.
“During the war, the company management exhibited no moral scruples in making widespread use of forced labor and prisoners in concentration camps in order to comply with the production figures laid down by the authorities. These people had to work under terrible conditions and many died of hunger and exhaustion,” they wrote. “BMW bears a substantial share of the burden of responsibility for these events and undoubtedly incurred a burden of guilt in committing these crimes.”

The replies were locked, preventing users from shredding the company in the comments. This, however, did not stop people from mocking the luxury automobile manufacturer.
Hello @BMW_UK https://t.co/5eTTbEWnD5 pic.twitter.com/23vOWR1i2I
— Diego Melamed (@diemelamed) January 23, 2025
BMW = “Becoming More Woke”
Don’t buy their cars https://t.co/lk3BnQNJSe
— Mike Lee (@BasedMikeLee) January 23, 2025
Then how will we know that BMW is gay? https://t.co/gu6ap6Kf2Y pic.twitter.com/hg9s076Q5k
— Nathaniel Eliason (@n3liason) January 23, 2025
Shut. Up. So a company that actually went full Nazi in WW2 (check the quote reposts for the BMW swastika logo) is virtue signalling against a fake news “Nazi” salute by Elon Musk. https://t.co/ydUuKJuqa2 pic.twitter.com/vn1xoJOGsp
— MiggyMack (@MiggyMackAttack) January 24, 2025
Nothing worse than a virtue signaling person. except a virtue-signaling brand. BMW trying to score points for leaving X while still selling overpriced status symbols powered by lithium mines and supply chains. Peak performative cringe. stop it. https://t.co/bn9zeNYTUB
— Ryan Gill (@ryangillshares) January 23, 2025
People always criticize BMW drivers for not signalling, but it seems like BMW excels at virtue signalling. https://t.co/sOK6LLoYZB
— wilhelm stapelberg (@xapel) January 23, 2025
You’d think if Musk was actually a Nazi, BMW would be on board with it https://t.co/nlq3oFhb2v pic.twitter.com/cctVL9aHRg
— Moti (@_Moti_x) January 22, 2025
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