The ‘Call of Duty’ video game franchise has decided to celebrate “Pride Month” and people want answers.
Activision is known for its “Pride Month” offerings within its video games, and the realistic war game “Call of Duty” is no exception. This year, they are offering seven free skins representing different LGBT flags, including a curious ammo skin that caught attention pretty quickly.
When it comes to @Activision there’s POWER in Pride. pic.twitter.com/hyvK3mHQo3
— Flash (@YellowFlashGuy) June 3, 2024
Here’s the final part of the email.
From the the “ALL IN” department. The renamed DEI department. pic.twitter.com/PTWpYI9WX0
— Flash (@YellowFlashGuy) June 3, 2024
The ammo skin in question, which can be seen when using the inspect weapon function, utilizes the colors of the transgender pride flag. This little detail garnered attention from those who believe it is in bad taste, pointing to transgender school shooter Audrey Hale.
Um….did you think this one through? @Activision @CallofDuty
We just started PRIDE and we already have the worst virtue signal of the year.
If the news media actually covered what was happening with mass shootings, they would know. But they either don’t know, or don’t care. pic.twitter.com/o0yXJJ6ifP
— Grummz (@Grummz) June 3, 2024
Worse than simply being tone-deaf, Activision is potentially opening itself up to a lawsuit.
The lawsuit danger is real.
Sandy Hook families put Remington out of business (later sold) under theory that Remington advertising recklessly encouraged the violence by their marketing.
This is the first time the legal theory succeeded.
So @Activision and @CallofDuty just… pic.twitter.com/4aZjoqhRJb
— Grummz (@Grummz) June 3, 2024
Social media users were quick to weigh in:
This is horrible!
Imagine how all the families feel that lost a family member or loved one from trans violence!?!?!?!?
This is the worst thing they have EVER done!!!!!
— Selith (@Selith5555555) June 3, 2024
Are those HRT infused bullets?
— Chernobyl Fruit Salad (@ChernobylFruit) June 3, 2024
Other than looking really tacky, there are so many things wrong with this! What were they thinking?
— J Garrett Hayden (@Lenozar_Hero) June 3, 2024
That was some poor thinking on their marketing department’s part… maybe design the clip that way, but rounds??
Bad idea.
— ASLPro3D (@ASLPro_3D) June 4, 2024
I don’t understand the whole point of painting whole casings with the trans flag.
Like what kinda message were the devs trying to send by weaponizing this ideology.
No matter how you look at it, it just comes off as crass.
— SnappleRYRY8989 (@SnappleRYRY89) June 3, 2024
If this was intentional to make a point, that’s an extremely bad point to make altho this could just be a very tone dead screw up…not sure which would be worse
— Mandolango (@ItsMandolango) June 3, 2024
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Sierra Marlee is a millennial whose hunger for the truth in a world of fake news has led her to write. Marlee also contributes to BizPac Review.
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