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‘Chartreuse is the color!’ Here’s how the Kamala camp plans to pander to Gen Z…

July 23, 2024 | | Print Article

Vice President Kamala Harris has a steep hill to climb if she wants to win the 2024 election, and it would appear that she’s already making inroads with Gen Z.

(Video Credit: CNN)

CNN’s Jake Tapper discussed the interesting strategy of embracing the “brat” trend in an effort to appeal to younger voters, who largely tend to lean left.

“Kamala Harris appears to be leaning into this, the singer Charlie XCX tweeted last night, ‘Kamala IS brat’ and this is in reference to her album, it’s called ‘brat,'” Tapper explained. “Kamala has branded her Kamala HQ Twitter page with the same aesthetic of the album, that’s another Gen Z word, aesthetic. It’s even becoming a trend on TikTok.”

Tapper then asked Jamie Gangel to weigh in.

“First of all, just for my producer, Elizabeth Stewart, who will spit out her coffee as I say this, I‘m supposed to say ‘that’s brat.’ And for those who are not in the know the way I am, that is a cool thing,” Gangel joked. “It has a color, chartreuse is the color, and Kamala Harris has adopted that for whatever social media page that is. But I brought some notes because I knew you would want the definition okay. Here we go. Charli XCX, who I do know, quote, ‘brat you‘re just that girl who is a little messy and likes to party, and maybe says some dumb things, sometimes’ end quote.”

A confused Tapper tried to work out what this all meant.

“So is the idea that we‘re all kind of brat and Vice President Harris is brat? I don’t know-”

After some crosstalk, Tapper joked that he will “aspire to become brat,” getting down to the real issue at hand.

“The point is that the is, whether it’s her or some very clever people who work for her, going right for them [Gen Z] in a language of their own.”

While this kind of thing might inspire some younger people to vote for America’s first “brat” in chief, X users were not as impressed:

Sierra Marlee
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