‘Claim one scalp, then move onto the next’: Matt Walsh calls on conservatives to get ‘ruthless’ on targeting woke companies

The barrage of unbearably woke advertising campaigns from giant brands such as Nike, Bud Light, and even Tampax have taken the culture war to a new level in recent months, with the face of trans influencer Dylan Mulvaney’s painted, “feminized” face flogging women’s products to the outrage of conservative consumers.

Matt Walsh of the Daily Wire has a plan to push back, and he’s calling on the right to show “a little grit” and get “ruthless.”

“The Left has taken away all of the neutral cultural ground,” Walsh began his lengthy thread last week. “This is why brands like Bud Light and Nike are giving endorsement deals to a dude in a dress.”

“In the past, a beer company could basically be culturally neutral. But the Left has declared that you are either with them or against them. The ‘silence is violence’ principle,” he continued. “So the brands have a choice. They can be baptized into wokeism and openly worship at the LGBT altar, or they can by default align themselves with conservatives.”

“What do they do?” he asked. “Well, the Left will do everything in their power (and they have a lot of power) to make them pay dearly for disloyalty. Piss off the Right, on the other hand, and you’ll have to deal with some angry tweets and then nothing else will happen. It’s an easy choice.”

Walsh went on to say that the conservative slogan, “go woke, go broke,” just isn’t “close to true.”

“It should but it isn’t,” he stated. “By sheer numbers we have the power to inflict severe financial damage on companies that spit in our faces, but we don’t. The brands know that we don’t.”

Because of apathy and a “loser’s mantra,” Walsh says, “We’re so behind in the culture war that nearly every company is woke now.”

What conservatives need to do, according to Walsh, is focus on one “victim” and “make an example of it.”

“Here’s what we should do: Pick a victim, gang up on it, and make an example of it,” he tweeted. “We can’t boycott every woke company or even most of them. But we can pick one, it hardly matters which, and target it with a ruthless boycott campaign. Claim one scalp then move onto the next.”

“The problem is that many conservatives don’t have the stomach or attention span for this,” he noted. “And our political ‘leaders’ are almost completely useless.”

“There is a way to win real victories,” Walsh stated. “We just need a little grit and a little follow through.”

Charlie Kirk, the founder of Turning Point USA, suggested the first “scalp” should be Budweiser’s.

“Since 2008, it’s been owned by a Dutch multinational. Plenty of American-owned alternatives. And it’s an awful product,” Kirk replied to Walsh. “Let’s put Budweiser out of business.”

To which Walsh responded, “I’m in. Let’s do it.”

It seems a good place to start if the Twitter hashtag #BoycottBudweiser is any indication.

Videos of people emptying their fridges of the product since Mulvaney appeared as Bud Light’s spokesperson have flooded the platform, with one self-described “redneck” saying every “dude” in line at his local gas station vowed to never buy Bud again.


Others are showing photos of store shelves conspicuously full of Bud Light 12-packs.

And, as BizPac Review reported, Kid Rock made headlines when he blew away his stash of Bud Light with an AR-15-style rifle.

But Anheuser-Busch, the beverage giant that produces Bud Light, has doubled down on its decision to name Mulvaney as one of its “influencers,” explaining to Fox News Digital that the commemorative can that featured his likeness was “a gift” to “celebrate” the trans activist’s “365 Days of Girlhood.”

“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a company spokesperson told the outlet. “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”



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