Notorious race hustler Al Sharpton has threatened to launch a boycott against the numerous companies that have eliminated their backward, regressive diversity, equity, and inclusion (DEI) initiatives.
Sharpton issued the threat while speaking at the Metropolitan AME Church in Washington, D.C., on Monday according to Fox News.
He announced that his organization, the National Action Network, will first conduct a study on companies dropping their DEI initiatives. Then once the study is complete, the boycotting will begin.
“In 90 days, we are going to announce the two companies that we’re going after, and we’re going to ask everybody in this country — black, white, brown, gay, straight woman, trans — don’t buy where you are not respected,” he said.
REV. AL TO CORPORATIONS DROPPING DEI PLEDGES: IF YOU ABANDON US, WE’LL ABANDON YOU
Civil Rights Leader Announces New Initiative to Identify, Boycott Companies that Abandon Diversity, Equity, and Inclusion as President Trump Vows to Scrap Federal Policies During First Days in… pic.twitter.com/DF9biFOkxF
— NationalActionNet (@NationalAction) January 21, 2025
Sharpton went on to argue why he believes DEI initiatives are important.
“Why do we have DEI?” he began. “We have DEI because you denied us diversity, you denied us equity, you denied us inclusion. DEI was a remedy to the racial institutionalized bigotry practice in academia and in these corporations. Now, if you want to put us back in the back of the bus, we going to do the Dr. King-Rosa Parks on you.”
“You must have forgot who we are. We are the ones that you took everything and we still here,” he added.
The problem with DEI is that one, there is no more “institutionalized bigotry” in the year 2025 — except for the bigotry produced by DEI itself.
For example, DEI goes hand in hand with affirmative action, a policy that calls for purposefully discriminating against Asians and whites to artificially prop black people up above everybody else.
Critics say DEI is therefore nothing more than a new form of racism and discrimination that specifically benefits black race hustlers like Sharpton.
The good news is that Fox News’ Jesse Watters doesn’t expect Sharpton to get very far with his planned boycotts of some of the top companies in America, including Walmart, McDonald’s, and Ford.
Listen via Fox News’ “Jesse Watters Primetime“:
(Video Credit: Fox News)
“While the whole country’s coming together around Trump, instead of embracing the moment, Rev. Al wants black people to drop out of the economy,” Watters said. “Does Al want black people to delete Instagram? Does he want them to stop Googling things, quit going to McDonalds?”
“Because all those companies dropped DEI. Sharpton couldn’t even get black Americans to put Kamala in the White House. Do you think he’s going to get them to stop going to Micky Dees?” he added.
Meanwhile, as Sharpton has been busy complaining about corporations dropping their DEI initiatives, President Donald Trump has been tearing apart the federal government’s own “diversity” initiatives.
“The federal Office of Personnel Management (OPM) notified heads of agencies and departments that they must begin taking steps to close all diversity, equity, and inclusion offices by the end of the day Wednesday and place government workers in those offices on paid leave,” Fox News reported Tuesday.
NEW: @WhiteHouse OPM sent a memo to all agencies/ depts to begin taking steps to close all #DEI offices by 5pm tomorrow
-Employees in DEI offices will be placed on paid administrative leave
-all websites/social media of DEI offices will be removedhttps://t.co/hlXJmMNIEJ
— Brooke Singman (@BrookeSingman) January 22, 2025
It’s not yet clear how Sharpton feels about this move, though the assumption is he’s not at all happy about it.
Meanwhile, the public has been responding to his DEI threat by blasting him for wanting to keep racism/discrimination alive instead of embracing the colorblind meritocracy that was sought by the late Martin Luther King, Jr.
Look:
Imagine that. Sharpton advocating for racism.
— Brian Long (@GenXSolutions_) January 22, 2025
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. – Martin Luther King, Jr.
Sharpton is going against the wisdom of MLK.
— FreedomPost (@Post_of_Freedom) January 21, 2025
Wow. Way to admit (in a woke kind of way) that Al Sharpton thinks black people aren’t able to succeed on their own merit. He basically labels black people “special needs” and they require intervention on their behalf from the “educated” people like him.
— MsMac (@MsMacAttack321) January 21, 2025
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