Corporate wokeness is in full retreat with tractor and farm equipment manufacturer John Deere being the latest company to cast off the false religion of diversity, equity, and inclusion.
On Tuesday, the company posted a statement to its X account announcing that it was abandoning its championing of divisive and discriminatory policies in favor of a quality-based philosophy, an acknowledgment that the tide is shifting against the toxic left-wing cultural revolution.
“Our customers’ trust and confidence in us are of the utmost importance to everyone at John Deere. We fully intend to earn it every day and in every way we can,” read the post which included a statement that said in part, “It takes the best people and the best teams to solve our customers’ biggest challenges,” a rejection of the core tenet of DEI.
Our customers’ trust and confidence in us are of the utmost importance to everyone at John Deere. We fully intend to earn it every day and in every way we can. pic.twitter.com/8BgyPyQJQo
— John Deere (@JohnDeere) July 16, 2024
“To best serve our customers and employees, Deere is always listening to feedback and looking for opportunities to improve. That’s why we consistently prioritize internal policies that more closely align with our business strategy to meet the needs of our customers,” the company said.
Among changes to win back customer confidence, John Deere said it “will no longer participate in or support external social or cultural awareness parades, festivals or events,” as well as “auditing all company-mandated training materials and policies to ensure the absence of socially motivated messages” and “reaffirming within the business that the existence of diversity quotas and pronoun identification have never been and are not company policy.”
The climbdown comes after Conservative journalist/filmmaker Robbie Starbuck brought attention to the company’s focus on the DEI agenda, igniting a backlash against the company which quickly moved to recalibrate its position instead of facing the massive financial losses and hits to the brand suffered by Bud Light and Target.
These are photos from John Deere for pride month. One flag wasn’t enough. They had a LOT of flags, including some I’ve never seen before.
Not enough farmers know how much they love to fly flags showing what kind of sex you like @JohnDeere. Spread the word so they know!
John… pic.twitter.com/ulY9SL0guM
— Robby Starbuck (@robbystarbuck) July 16, 2024
But the company’s walking back of some of the policies wasn’t enough for Starbuck who wants them all gone.
“Another huge win in our war on wokeness BUT I don’t think this is enough for customers to go back. Customers want to hear that DEI policies are entirely gone and that they will no longer participate in social credit CEI scoring by HRC,” he wrote on X, referring to the vicious LGBTQ+ pressure organization the Human Rights Campaign which uses coercion and economic terrorism to force corporations to get in line with the homosexual agenda, or else.
John Deere’s statement yesterday: “We are not political activists or pushing any social agenda”
Also John Deere ⬇️⬇️⬇️ pic.twitter.com/0rEPsK0Dhr
— Robby Starbuck (@robbystarbuck) July 16, 2024
“This half measure shows that we’re a powerful force to be reckoned with though. While I’m not completely pleased, I don’t want to downplay the fact that this is another massive win. All of you are helping me force corporate America back to sanity. I won’t rest until we eliminate leftism from corporate America,” Starbuck said.
It’s a second scalp on the wall in the agricultural equipment and supplies industry for Starbuck whose intrepid work recently convinced Tractor Supply to ditch its DEI goals and the LGBTQ+ agenda.
Massive victory to report. I’ve exposed the woke agenda @TractorSupply’s corporate office for 3 weeks. Now they’ve responded.
Here’s their statement:
• They will no longer sponsor pride festivals!
• They are ELIMINATING ALL DEI roles and they’re retiring their DEI goals.
— Robby Starbuck (@robbystarbuck) June 27, 2024
Other major companies are also moving to cut the cancer out of their organizations with tech titan Microsoft laying off a DEI team four years after the nation was bullied into submission by leftists as violent race riots raged during the George Floyd “Summer of Love” in 2020.
The tide is turning and corporations now have a chance to jettison their DEI commissars and get back to focusing on customer satisfaction, the American way.
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