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Rihanna taps Elon Musk’s trans son Vivian for Valentines Day lingerie campaign

January 8, 2026 | | Print Article

Singer Rihanna has recruited Elon Musk’s estranged son Vivian Wilson to star in her lingerie brand’s Valentine’s Day campaign.

Rihanna is the founder of Savage X Fenty, a so-called “inclusive” lingerie brand. On Tuesday, Musk’s son, who thinks he’s a woman, appeared in the brand’s first campaign to model its 2026 Valentine’s Day women’s collection, according to The Cut.

The collection is titled “Love So Savage: A Modern Ode to Aphrodite.” Rihanna herself plays the character Aphrodite.

“As Aphrodite herself, Rihanna models the Sinful Rose Printed Lace Balconette Bra,” People magazine notes. “Over the lingerie top — a lacy, structured bra with floral, black-and-red print — she layers the brand’s Nite Shade Lace Robe, draping it slightly to reveal a glitter-covered shoulder.”

Wilson, meanwhile, wore the “Sinful Rose Printed Lace Balconette Bra, teamed with the matching lace skirt and a pair of bright red tights.”

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Wilson, who again is a dude, has been drumming up a lot of positive leftist media attention ever since he called his billionaire father a “pathetic man-child” for a Teen Vogue profile published last year.

“He’s a pathetic man-child,” he said when asked whether he’s afraid of his father. “Why would I feel scared of him? Ohhh, he has so much power. Nah, nah, nah. I don’t give a f–k.”

“Why should I be scared of this man? Because he’s rich? Oh, no, I’m trembling. Ooh, shivering in my boots here. I don’t give a f**k how much money anyone has. I don’t. I really don’t. He owns Twitter. Okay. Congratulations,” he snidely added.

“People thrive off of fear. I’m not giving anyone that space in my mind. The only thing that gets to live free in my mind are drag queens,” Wilson continued.

Last May, Wilson went on to star in a Wildfang fashion underwear campaign. Asked later by Vanity Fair magazine about how he felt about doing a women’s underwear campaign, he admitted to being scared.

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“I was terrified,” he said. “Before this, I was very much the person who, like, didn’t show any skin, ever, at all before this. Even in my day-to-day, like going to the beach with friends, I would, like, not wear a swimsuit. So it was very, very nerve-wracking, but I wanted to do [the shoot] because I wanted to have more confidence in my own body.”

“I do feel confident in my own body, but I wanted to, like, prove that confidence to myself, if that makes any sense. But also, I was really scared, but what got me together on the day was the hairstylist and makeup artist, who are two amazing and hyper-talented trans women. We were just joking around and cutting it up before the [shoot] thing,” he added.

Later in the fall, he appeared at the New York Fashion Week debut, walking in the Prabal Gurung spring 2026 show.

Then, during a September panel discussion, he admitted to finally being financially independent from his father because of the infamous Teen Vogue profile in which he’d trashed his own father.

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“I’m financially independent. I’m making money now. Pre-Teen Vogue, no. People have a lot of assumptions, and you just kinda have to deal with that,” he said.

More recently, Wilson celebrated one million followers on Instagram.

Last year, Wilson admitted to The Cut that he wasn’t built for being famous.

“I’m not very good at being famous. It’s a skill,” He said. “I fought so hard for so long to be viewed as a regular person. There was a moment, literally right before I became famous, where no one knew who I was. It was amazing. Everyone treated me as a regular person. I kind of miss that. But I also like being famous.”

Vivek Saxena
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