Americans could rest easy Sunday knowing Senate Majority Leader Chuck Schumer (D-NY) was tackling the major issues of our time as he urged the Food and Drug Administration to investigate — an energy drink.
(Video: AP News)
In typical leftist fashion, with the border crisis raging, the economy in shambles, foreign relations crumbling and serious health concerns on the rise from the draconian policies pushed because of COVID, the nanny state is going after PRIME for allegedly marketing its caffeinated products to children.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy — it’s a beverage. But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets,” Schumer said at a press conference Sunday.
Joined by Columbia University pediatrician Edith Bracho-Sanchez, the senator continued of the product promoted and partially owned by YouTuber Logan Paul and rapper KSI, “And the problem here is the product has so much caffeine in it that it puts Red Bull to shame. But, unlike Red Bull, it is specifically targeted, the advertising campaign, is targeted at kids under 18.”
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer noted. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the PRIME energy drink.”
Part of the concern focused on the differences in the sport and energy drinks marketed by the brand, the latter of which were said to contain as much caffeine as six cans of Coca-Cola. Perhaps the congressional leader would be taken more seriously on this issue if he had demonstrated similar concern over Big Pharma-peddled experimental cocktails promoted through a partnership with Marvel Comics while actively working to withhold details on known side effects from the public for decades.
Regardless of the marketing, the products label already notes, “not recommended for children under 18” and spokesperson Alyx Sealy said in a statement, “As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organizations regarding suggested industry changes they feel are necessary in order to protect consumers.”
The Associated Press highlighted that upon the product’s launch last year, the “immediate sensation” prompted “long lines in grocery stores and reports of school yard resale markets.”
“We as physicians are very concerned. These strengths and the amount of caffeine in these strengths, can give children and teens headaches. It can give them jitters, nervousness,” Bracho-Sanchez said. “It can interfere with the sleep cycle, which is so important to the developing brain.”
“And we also know, again, common-sense science, we’ve seen it happen before, that when these products are marketed and advertised in this flashy cool way through influencers and celebrities, the first audience that is listening, that is ready to purchase in whatever way they can purchase are kids,” she added.
Criticism of Schumer’s priorities poured in on social media as the niche issue disregarded so many other problems.
Never would’ve thought that the Senate would try to take action on caffeine rather then the chemicals in our processed foods.
— The Centrist “We the People” Party (@We_The_Pple) July 9, 2023
It’s ok for a ten-year-old to decide on a puberty blocker and sex change procedure with life-altering consequences. Yet, these kids can’t drink energy drinks? Hmm.. something is not correct.
— Waseem Chachar, Esq. (@wchachar) July 9, 2023
Sex changes on children and puberty blocker drugs also endanger children’s lives. Chuck, Do you care?
— Scott (@FL_Scott_Erick) July 9, 2023
Do you REALLY not have anything better to do, Senator?
— Dr. Stephanie (@punkrockscience) July 10, 2023
Why don’t you focus on like hydrogenated oils and artificial colors and chill on the damn drink hardly anyone’s drinks
— Elsa Skold (@ElsaSkold) July 9, 2023
Native of Brooklyn, NY, Kevin Haggerty is a graduate of Hunter College where he studied Cultural Anthropology and Geography. An avid reader and truth seeker, he currently resides in Texas with his wife and their dog and, when he isn't researching current events and their impacts, you'll find him spending time with friends and family or working on his next novel.
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