‘Myocarditis is not a super power’: Marvel Comics teams up with Pfizer to promote Covid-19 vaccines

There’s a reason sugary breakfast cereal makers use colorful cartoon characters and fast food restaurants include toys with their kid’s meals. Their products aren’t considered healthy options, parents know this, and marketing companies hope to unleash the scintillated youth to harass their moms and dads into regularly buying them junk better suited for occasional consumption if at all.

So, it’s no wonder that with the reports on the adverse side effects of the COVID shots seeing the light of day, especially for less susceptible young people, “vaccine hesitancy” has increased and the demand for jabs has plummeted.

Enter Marvel Comics.

With the government-backed gravy train threatened by an educated consumer, Pfizer and BioNTech sought help from one of the largest names in entertainment to reignite demand  for their questionably efficacious mRNA product to peddle their propaganda by telling ordinary people that they, too, can become “Everyday Heroes.”

On Instagram, the pharmaceutical behemoth announced last week, “Today, Pfizer and BioNTech announced our new collaboration with Marvel Comics. Together we created a custom comic book featuring the Avengers who fight to protect their community. We hope that people around the world enjoy reading the comic book…At Pfizer, we encourage people to come together to help protect themselves by staying up to date with COVID-19 vaccinations.”

With quotes from the story including lines like, “You’re among everyday heroes every day! The Construction worker, the florist, the painter…everyday heroes are everywhere in you community,” and, “We all need to do our part. So, vaccinate, stay up to date with the latest recommended booster for you. And be an everyday hero!” the story likens the ever-adapting artificially intelligent Ultron to the coronavirus with its variant strains.

”Everyday heroes don’t wear capes! But they do wear a small bandage on their upper arm after they get their latest Covid vaccination—because everyday heroes are concerned about their health,” the story concluded after Iron Man engineered a new cannon to give him the “boost” to defeat Ultron.

The fact that in some storylines Iron Man is the character responsible for the creation of Ultron in the first place was either overlooked or intentionally glossed over as far as it may or may not pertain to the metaphor at play.

Criticism of the propaganda was leveled at both Big Pharma and Marvel (a Disney-owned property) for among many charges, becoming a “super villain killing kids for profit.”

While the heavily ratioed post garnered a great deal of these kinds of barbs highlighting the disgusting nature of the campaign and the dangers of what they were promoting, BlazeTV’s Todd Erzen, producer of “The Steve Deace Show” may have said it best when he reacted to a post showing an image juxtaposing bandaged people with the victorious Avengers by writing simply, “Hail Hydra.”

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Kevin Haggerty

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