Athletic sportswear giant Adidas is the latest company to come under fire for its promotion of the left’s religion of transgenderism and has been accused of “erasing women” over the rollout of its “Pride 2023” women’s swimsuits that feature images of a model who appears to be a man.
With the fallout still raining down on Anheuser-Busch over its hookup with transgender TikToker Dylan Mulvaney to hawk its Bud Light brand, increasing attention is being paid to corporations that are going “woke” at the expense of women and Adidas is now facing calls for boycotts with video and images of its swimsuit model going viral.
In the video of the model that appears on the company’s website, the individual who is depicted wearing one of the colorful $70 swimsuits is very clearly a biological male who has chest hair and a visible crotch bulge indicating a penis and testicles.
https://twitter.com/OliLondonTV/status/1658934499118309379?s=20
It is unclear whether the swimsuit model identifies as transgender but the early reactions may be an indication that the company’s marketing department could be in line for a shakeup.
Former NCAA swimmer Riley Gaines, who has courageously put her personal safety at risk to fight for the future of women’s sports, took to Twitter with her take on the hairy Adidas model.
“I dont understand why companies are voluntarily doing this to themselves. They could have at least said the suit is “unisex”, but they didn’t because its about erasing women. Ever wondered why we hardly see this go the other way?” Gaines said. “Women’s swimsuits arent accessorized with a bulge.”
I dont understand why companies are voluntarily doing this to themselves. They could have at least said the suit is "unisex", but they didn't because its about erasing women. Ever wondered why we hardly see this go the other way?
Women's swimsuits arent accessorized with a bulge https://t.co/ysHK8e5H9l
— Riley Gaines (@Riley_Gaines_) May 17, 2023
Republican Rep. Marjorie Taylor Greene (R-Ga.) also weighed in on the company’s odd choice to promote its new product line to ladies.
“Who is telling these major corporations to alienate women, half the population, in order to market to trans which are less than 1%?” Greene asked. “Businesses are for profit, not for politics. It doesn’t make sense. Who is telling them to do this?”
https://twitter.com/mtgreenee/status/1658936166538772482?s=20
More reactions from Twitter users over the company’s pandering to the minuscule but disproportionately powerful trans demographic:
https://twitter.com/RepNancyMace/status/1658877270138683415?s=20
It isn’t a women’s bathing suit. Sell it in an LGBT category. Hands off women’s spaces – big or small.
— June (@June_Can_Do_It) May 17, 2023
Repulsive misogyny.
— Cathy Morgan (@CathyMo41926708) May 17, 2023
Women are being erased. It’s sickening
— Melissa Tate (@TheRightMelissa) May 17, 2023
How grotesque. @adidasoriginals
Another insult to women.
— Jo Marney (@_JoMarney) May 17, 2023
Boycott adidas!
— Lattina Brown, MPA (@LattinaBrown) May 17, 2023
So gross, degenerate and weird.
— John Hawkins (@johnhawkinsrwn) May 18, 2023
They push and push until the society surrenders…
We the people are the only ones who can stop it, like it happened with bud light. Let’s continue go woke, go broke— Victor (@VictorSAzria) May 17, 2023
Companies are underestimating the level of anger and disgust this is generating.
— WDMoor (@wdmoor) May 18, 2023
Generations of the future will study our current society and marvel at how we let it get to this point all because we feared being called names and wanted to be “accepted”
— Gene (@realweirdgene) May 18, 2023
only person we haven’t seen in a female swimsuit in 2023 is a female…
— Benjamin Way (@BWay124) May 18, 2023
According to the description of the suit on Adidas’ website: “Let love be your legacy. South African designer Rich Mnisi once wrote that reminder in a handwritten letter to his younger queer self, and today it thrives at the core of the adidas x Rich Mnisi Pride Collection. A celebration of self-expression, imagination and the unwavering belief that love unites, the collaboration explores fluidity, color and patterns. This partnership is one part of our effort to honor the LGBTQIA+ community alongside our Global Purpose partner Athlete Ally.”
(Image: Screenshot/Adidas)
Some Twitter users tossed around the bumper sticker slogan of “Go woke, go broke,” a reaction that may be catchy on social media but other than rare examples like Bud Light, is not an accurate reflection of modern times where money is of secondary concern to the relentless pushing of sexual degeneracy on the public who are beaten over the head with it 24/7 by media, the entertainment industry and nearly all of the major corporations.
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