Transgender Dylan Mulvaney put out a video making a statement on the rift with Bud Light and it didn’t take long for the company to respond over the specious claims that painted the social media influencer as the victim after the beer brand lost millions following its disastrous ad campaign.
The statement by Bud Light was released on Thursday after Mulvaney accused the company of not standing by ‘her’ as the transgender got intense backlash for the partnership with the embattled beer brand.
“I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house,” the transgender told her 1.8 million followers on Thursday. “For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.”
Anheuser Busch’s statement didn’t address Mulvaney by name or the claims made directly. The company did assert that they “remain committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.”
(Video Credit: Daily Mail)
“The privacy and safety of our employees and our partners is always our top priority. As we move forward, we will focus on what we do best – brewing great beer for everyone and earning our place in moments that matter to our consumers,” a spokesperson stated.
The statement comes just two days after Anheuser-Busch denied that they had fired two of the marketing executives behind the ad disaster involving Mulvaney.
The Daily Caller reported the firing of Group Vice President of Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid on Tuesday, citing text messages with an unknown regional marketing leader at the company. Anheuser-Busch confusingly told the Daily Mail that the executives were still both on a “leave of absence.”
Bud Light denies report that marketing execs behind Dylan Mulvaney fiasco are ‘gone gone’https://t.co/vD2vhCK6Sr
— American Wire News (@americanwire_) June 28, 2023
The statement is understandable albeit vague following Mulvaney trashing the beer company for abandoning the transgender.
“It gives customers permission to be as transphobic and as hateful as they want. There should be nothing controversial or divisive about working with us. I have been ridiculed in public I’ve been followed and I have felt a loneliness that I wouldn’t wish on anyone,” the transgender emotionally whined concerning the company that she claimed to love.
Mulvaney asserted that trans and queer people are “customers too,” adding that she knows some lesbians that could drink haters under the table. The transgender argued that “turning a blind eye” isn’t an option.
Case in point: here is Dylan “I’m scared to leave my house” Mulvaney pictured last week, wearing an 800$ bra with Olivia Wilde.
The whole lot of you need to just stfu with your fake victim act. pic.twitter.com/YaRBTmonTw
— Candace Owens (@RealCandaceO) June 29, 2023
The transgender evidently hid the can sent by Bud Light with her face on it and cannot find it.
“I realized that I needed to protect this can so I hid it somewhere and I can’t find it because I hid it so well. But when I do find it, I feel like it needs to go in a museum, preferably behind bullet-proof glass. One thing I will not tolerate people saying about me is that I don’t like beer because I love beer and I always have,” Mulvaney said.
The transgender also made the claim that Bud Light approached her for the ad campaign, something the company has repeatedly denied. Bud Light claims it was an external agency that did so on their behalf.
Mulvaney addressing the controversy follows the US CEO of Anheuser-Busch getting blasted for failing to answer questions over the fallout on Wednesday.
CEO Brendan Whitworth refused to rule out partnering with Mulvaney and sidestepped answering how much the marketing disaster had cost Bud Light.
(Video Credit: CBS Mornings)
Bud Light has released a new advertisement in an attempt to win back its old consumer base.
Since the disastrous Dylan Mulvaney partnership, the brands parent company Anheuser Busch lost $27 billion in value.
Despite the new ad, the brand was the main sponsor at a sexually… pic.twitter.com/R6byICvmMC
— Oli London (@OliLondonTV) June 24, 2023
Whitworth was asked on “CBS Mornings” if he would send Mulvaney another can in the wake of the backlash that it caused.
Instead of actually answering that question, he launched into a pre-rehearsed speech about the “social conversation” that the ad campaign caused. Whitworth said that they “need to deeply understand the consumer” and “appreciate what they want” from the brand.
He was confronted over his refusal to answer, with CBS anchor Tony Dokoupil asking if the decision was a mistake. Whitworth once again tellingly avoided the question.
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