Ford Motor Company has stepped in it over an ad that actually came out in Europe ten months ago featuring gay pride colors, just now hitting social media in the United States, setting it on fire with calls to boycott the car company which now has a definite Bud Light vibe.
The ad campaign is hilariously titled “Redefining Tough.” It shows a rainbow-colored truck racing in the mud trying to portray it as macho while pushing the gay theme. It was painted with the LGBT rainbow flag, including the transgender baby blue and pink colors.
At the end of the commercial, the ad shows the words “REDEFINING TOUGH” with “TOUGH” flashing in LGBT colors. The “tough” part of the ad may portend the drop in sales for the motor company as it now joins the ranks of catastrophically bad ad campaign ideas in a collective failure to read the room.
The commercial was produced by the European division of Ford. The ad clip has gone uber viral… in a bad way. It’s been viewed over a million times on the social media platform, according to Zero Hedge.
(Video Credit: Ford News Europe)
Ahead of “Pride Month” in June, it will be interesting to see how many companies this year decide to commit financial Hari-Kari in the name of diversity like Bud Light did when it hooked up with transgender Dylan Mulvaney.
Miller Lite has also had its “hold my beer” moment.
Miller Lite said to Bud Light, “hold my beer,” and decided to create a new ad campaign straight out of early 2010s “I hate all men” feminism to sell a drink to customers they hate. pic.twitter.com/9gTnP9rNik
— Ian Miles Cheong (@stillgray) May 15, 2023
Miller Lite channels Bud Light in woke ‘hold my beer’ ad to eradicate sexist beer advertisinghttps://t.co/jEk1Jek5nb
— American Wire News (@americanwire_) May 15, 2023
Adidas has already committed woke suicide with its ill-conceived decision to launch a “Pride 2023” ad campaign that features a man wearing a woman’s one-piece bathing suit.
It’s unknown whether the chosen model identifies as transgender. The junk in his sock drawer quite clearly indicates that he’s a man, however.
Male models wearing bras and women’s swimsuits for “Pride Month”?!?!
I AM DONE WITH ADIDAS!!! pic.twitter.com/qTgz4uTQCn
— Graham Allen (@GrahamAllen_1) May 17, 2023
“The new line by South African designer Rich Mnisi, dubbed ‘Let Love Be Your Legacy’ and released ahead of Pride Month in June, is ‘a celebration of self-expression, imagination and the unwavering belief that love unites,’” according to Adidas’ official website.
Then there is the ever-evolving death of Sports Illustrated which featured Kim Petras, a transgender female pop star, as one of its cover models for the Swimsuit Edition. Martha Stewart at 81 was also featured.
“There is no theme [to this year’s issue]—rather, there is a vision, a sentiment, a hope that women can live in a world where they feel no limitations, internally or externally,” SI Swimsuit Editor-in-Chief MJ Day said, according to Fox News. “But the absence of a theme is not to say that [these women] don’t share certain common traits. They’re constantly evolving.”
Twitter denizens savaged Ford over the truck’s theme:
Pure Bud Light energy.
— Jeremy Carl (@jeremycarl4) May 17, 2023
I looked it up. It’s real. It’s the European division. Very disappointing. pic.twitter.com/TPb6fBYU6G
— Mr Reagan (@MrReaganUSA) May 17, 2023
If I was gay, this would make me straight.
— Salty Cracker (@SaltyCracker9) May 17, 2023
They can’t be serious? pic.twitter.com/ehlqF9TGeI
— Jack Montgomery (@JackBMontgomery) May 17, 2023
Gotta pump those ESG scores up!
— Internet Freedom Fighter (@OhhfuggD) May 17, 2023
The bud light of trucks?
— CN ▚▘▚▘▚▘ (@TheCryptoNesian) May 18, 2023
I just called the dealer and cancelled my order.
— Dave’s (@StilettoDave) May 17, 2023
I mean, it’s a Ford y’all lol It’s bud light with 4 wheels.
— Salty Queen (@ChaosLuvee) May 19, 2023
Bud Light / AB: We’re going to put a transgender on our cans, alienate our user base, and lose 25% revenue in less than a month!
Ford: Hold my beer. pic.twitter.com/USllgOrsoF
— CryptoSilverback (@CrypoGuy) May 17, 2023
The pandering is starting early this year. Must be climate change!
— Marcus Redd (@guyindelco) May 17, 2023
Get the latest BPR news delivered free to your inbox daily. SIGN UP HERE
DONATE TO AMERICAN WIRE
If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to American Wire News to help us fight them.
- Biden to appoint ‘anti-book ban coordinator’ as reaction to banned book hoax - June 9, 2023
- Garth Brooks’ new bar to serve Bud Light: ‘If you’re an a**hole, there are plenty of other places’ - June 9, 2023
- Major hotel chain abandons San Francisco, says path to improvement is ‘clouded’ - June 8, 2023
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.