News/Commentary

Miller Lite channels Bud Light in woke ‘hold my beer’ ad to eradicate sexist beer advertising

May 15, 2023 | | Print Article

In March, Miller Lite ran a hilariously woke ad campaign for Women’s History Month, taking aim at sexist advertisements over the last 50 years or so, which was totally overshadowed by the Bud Lite advertising catastrophe that partnered with transgender Dylan Mulvaney.

The “inclusive” ad campaign was titled, “Bad $#!T to Good $#!T” and it starred comedian Ilana Glazer. It was meant to be serious and comedic at the same time but just came off as this side of cringe-worthy.

The ad targeted previous advertisements containing sexy women promoting beer and contended that it was women who were among the first to brew beer. The History Channel asserts that beer production probably goes back 12,000 years, also noting that “The first barley beer was most likely born in the Middle East, where hard evidence of beer production dates back about 5,000 years to the Sumerians of ancient Mesopotamia.” So, it’s hard to know where Miller Lite gets the data to support its own sexist claim.

Conservative commentator Ian Miles Cheong nailed the premise behind the woke ad campaign, tweeting, “Miller Lite said to Bud Light, ‘hold my beer,’ and decided to create a new ad campaign straight out of early 2010s ‘I hate all men’ feminism to sell a drink to customers they hate.”

He astutely added, “It’s just condescending. Why do ad agencies think condescending ads work? They don’t. You’d think they’d have learned from all those Gillette ads backfiring.”

The beer competitor made the ad ostensibly to support women brewers and insulted their target demographic, men, in the process.

Forbes reported on the ad campaign, “Elizabeth Hitch, senior director of marketing for Miller Lite, says the brand’s position in the industry gives them a chance to create real change and to turn some ‘bad $#!t, old objectifying beer advertising into good $#!t, literal fertilizer to grow hops that will be donated to female brewers.’ ‘We recognize that Miller Lite played a contributing role in this in the past,’ she says. ‘We’ve been collecting our and other brands’ outdated, old sexist ads, displays, and posters for months. We have been buying and removing any pieces we could find on the Internet.'”

“This Women’s History Month, Miller Lite wanted to recognize that without women, there would be no beer,” Hitch contended. “To honor this we wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our $#!T, but the whole industry’s $#!T while benefiting the future of women and beer.”

The ad campaign appears to be one more lame attempt to feminize the beer industry along with everything else.

Hitch asserted, “We can’t change the past, but we can help rectify the damage that was done alienating women from beer. We’re on a mission to clean up not only our mistakes but those of the whole beer industry by finding these bad ads and turning them into something that will have a positive impact.”

“We want to support women to advance their careers through brewing education and to help them put more good $#!t into the world,” she proclaimed.

Miller Lite is now soliciting its customers to send them their old, sexist ads in an evident effort to censor and sanitize beer advertising.

“Through our campaign efforts, we’re hoping to achieve both measurable impact and feel-good vibes,” Hitch declared. “While we wanted to take a tongue and cheek approach to acknowledge the past, Miller Lite is also on a larger mission to make the beer industry more inclusive for women.”

“To create the good stuff, they’re taking the objectifying advertisements, and they’re putting them into a large compost pile, which after several months of composting, the compost gets fed to worms, which then create castings (worm poop) that then become a compost fertilizer that will be added to hops crops to help them grow. Right now, they’re aiming to grow more than 1,000 pounds of hops,” Forbes seriously reported.

“The hops will then be donated to more than 200 female brewers, who will make about 330,000 beers. To donate the hops, Miller Lite is partnering with the Pink Boots Society so that the hops can be donated to brewers within their network. Miller Lite is also going to donate more than five times the amount it spends in buying back the advertisements to support women in their brewing careers,” the news outlet continued.

Unfortunately, the ad campaign could also be interpreted to mean that Miller Lite is a “sh**y” beer. It cuts both ways.

Fortunately for Miller Lite, Dylan Mulvaney came along and hooked up with Bud Light. But there is plenty of compost to go around.

Conservatives were not impressed with the ad and Miller Lite is likely to see its “consumer base” drop like a rock, or more aptly, like Bud Lite:

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