News/Commentary

April Fools or brand ambassador? Dylan Mulvaney plugs Bud Light in BIZARRE social media campaign

April 2, 2023 | | Print Article

If it isn’t an April Fool’s joke, it should be.

Calls to boycott Bud Light are trending on Twitter after social media influencer Dylan Mulvaney came out as the beer’s de facto new spokesma… errr… spokeswoma… ummm… brand ambassador for Anheuser-Busch.

According to Oli London, author of Gender Madness, in celebration of Mulvaney’s “365 Days of Girlhood,” the company ditched their iconic Clydesdales and talking frogs and opted instead for a dude in a dress, even producing a commemorative can for the occasion.

“This is not April Fools,” London tweeted, “it’s actually real.”

Mulvaney has made a fortune off of mocking what it is to be a woman, acting instead like a giggling teenage girl while embracing every single stereotype actual women have been fighting for years to squash.

And for some reason, woke corporations, gushing talk show hosts, and both the President and the Vice President of the United States keep insisting on taking him seriously.

Now, according to London, Mulvaney is getting paid the big bucks to be the surgically-altered face of big brands, including Bud Light, Tampax, Kate Spade, Kitchen Aid, Stella McCartney, Crest, and the Plaza Hotel.

In another video, Mulvaney is seen, lounging in a bubble bath, complete with lipstick and a 5 o’clock shadow, next to a pyramid of Bud Light cans.

Actress Meghan Maureen tried and failed to prove this was nothing more than a prank.

“I searched everywhere. I thought for sure it couldn’t be real. Convinced it was an April fools joke,” she tweeted. “Seriously @budlight? Wtf is this?!”

“Also girls don’t act like this,” Maureen added. “He’s an exaggerated character of a young girl and it’s disgusting.”

In a follow-up tweet, Maureen noted that Bud Light isn’t promoting the videos on “their instagram, instagram stories, Twitter, Facebook or TikTok.”

“Are you embarrassed?” she asked. “If you’re going to do this at least own it.”

It is hard to believe Mulvaney would risk a cease-and-desist letter from the company if it weren’t for real, and the commemorative can implies that it’s being done with their approval.

But if it is true, Anheuser-Busch may have just taken “woke” way too far.

People are angry, and they aren’t afraid to say it.

“Budweiser puts Dylan Mulvaney on their cans,” one user tweeted. “Welp cheers for ruining your brand.”

“Imagine the feeling of a hangover before you drink this crap,” wrote another. “All you have to do is look at the label.”

“I would literally buy ANY BEER except the one with #DylanMulvaney’s face on it,” stated James Bradley. “I’d be afraid it would be spiked with transitioning hormones.”

https://twitter.com/MAGA__Patriot/status/1642523702741852160?s=20

https://twitter.com/JamesBradleyCA/status/1642518534684135425?s=20

Twitter users gave plenty of reasons to now boycott the beer.

“Boycott Budweiser,” one tweeted. “They hate women.”

“Enough already!” exclaimed another. “@budweiserusa is selling gender ideology!”

“Never again will I buy a drop of Budweiser,” yet another fumed. “Corporations caving to the woke agenda and shoving mental illness in our face.”

https://twitter.com/Jules31415/status/1642381931361779713?s=20

https://twitter.com/Terfs_R/status/1642300059600519168?s=20

Even people who don’t drink beer are thinking of taking it up so they can boycott it.

“GROSS,” said talk radio host Jenna Ellis. “I don’t drink beer but I wish I did just so I could boycott @Budweiser. Honestly what dude would want another dude dressed as a girl on their beer???”

https://twitter.com/JennaEllisEsq/status/1642334548816977923?s=20

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Melissa Fine
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