A woman’s wedding dress photo created an internet sensation that equally intrigued and terrified social media users.
In what was supposed to be a surprise announcement about her engagement, writer and comedian Tessa Coates admitted the photo taken at a wedding dress shop made her “nearly vomit” as she shared the image – and the effect it has had on those who see it – on Instagram.
“I went wedding dress shopping and the fabric of reality crumbled,” she wrote in the caption of the photo.
“This is a real photo, not photoshopped, not a pano, not a Live Photo. If you can’t see the problem, please keep looking and then you won’t be able to unsee it,” she added. “Please enjoy this glitch in the matrix/photo that me nearly vomit in the street.”
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The photo is snapped behind Coates who is modeling the wedding dress in front of two mirrors in the shop, creating three images. But on closer examination, it seems her hands are in a different position in each one.
“Only you can find the most epic way to announce your engagement – mystery and excitement – congratulations!” one Instagram user commented on the post. Others chimed in as well, with many echoing the sentiments of one user who declared, “This whole sequence of events is both absolutely terrifying and hilarious.”
She noted that the response to the post has been “the most perfect mix of people saying ‘you look like an angel!’ and women screaming and dry heaving in panic.”
Coates, a member of the sketch comedy group Massive Dad, further explained that when she asked her sister about the “7 out of 10” level “spooky” image, her sister pointed out, “This isn’t 7 out of 10 this is ‘there is a tear in the fabric of space time.”
In a video update, Coates apologized for creating the sensation while noting the variety of responses from men giving her technical information about camera aperture to women screaming that the bridal shop was actually a “portal” to another dimension.
She explained that she checked if the photo was a live photo or a burst but it was neither as she tried to ascertain the logical reason for the creepy image.
“I am freaking out, so the first thing I did was go back to the shop and ask if they were in fact mirrors or cameras,” Coats said. “My sister is a very rational person so she asked one of the tech people she works with. She told me eight men were looking at the photo and all freaking out.”
She recounted how she ended up at an Apple store where she met with a “Genius” employee named Roger who admitted this was a first for him.
The employee told her how “phones are computers not cameras” and that even when Apple’s live photo setting is not turned on, a burst of images is still taken from left to right in order to create one image. Roger further explained that the bride-to-be must have raised her arms right at the same instant the camera went behind her.
“It’s made like an AI decision and it stitched those two photos together,” Coates said. “And one very clever person on Twitter found the exact line on my back, it’s a tiny tiny bit that’s not completely in line and that’s where the photos are stitched together.”
“They also said that Google Pixel – this is not a Google Pixel phone, this is an iPhone – have brought out this new technology where you take multiple photos and it chooses the best photo for you, and iPhone are Beta testing this technology,” she noted.
“So if you look at the left side, that’s a complete image, if you look at the right side, that’s also a complete image,” she added.
Roger told her the photo was a “one in a million chance.”
“In retrospect, this was an absolutely deranged way to announce that I was engaged,” Coates wrote in her Instagram story.
And while she later thanked those complimenting the wedding gown, she declared “I couldn’t stress how you couldn’t give me a million pounds to wear this cursed dress.”
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