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Country music superstar boldly leads artists deleting ALL Anheuser-Busch products from tours

April 6, 2023 | | Print Article

Country singer-songwriter Travis Tritt is joining a long line of Americans including Kid Rock and other celebrities who are ditching all Anheuser-Busch products over Bud Light’s tone-deaf transgender Dylan Mulvaney campaign that has gone viral in a bad way.

Tritt made the announcement on Twitter Wednesday evening, saying “I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.”

He would go on to tweet hours later a picture of “RuPaul’s Drag Race” show teaming up with Jack Daniel’s Tennessee Whiskey company, tweeting, “All the Jack Daniels drinkers should take note.”

The country music legend also responded to someone asking for a list of all Anheuser-Busch products, happily providing one, “Here they are.”

The products include Budweiser, Stella Artois, Corona, Michelob Light, Rolling Rock, Busch, Natural Ice, O’Douls, Red Hook, and others.

Tritt’s next performance will be on April 14 in Hinton, Oklahoma. He seems to be getting a ton of support for taking his stance.

The singer is just the latest figure to take a stand against Bud Light teaming up with Dylan Mulvaney in a promotion that celebrates the transgender’s “365 Days of Girlhood,” which many have criticized as nothing more than a promotional stunt. It was released on April 1st, so many thought it was a joke. Unfortunately, it was no joke and now many are boycotting Anheuser-Busch products over the move.

On Monday, singer Kid Rock blew away a number of Bud Light cases during target practice to make his opinion on the matter known. That video has gone uber viral. It has also triggered leftists.

He turns to the camera in the video and shouts, “F*** Bud Light and f*** Anheuser-Busch!” Americans evidently roared with approval.

Mulvaney was born a biological male. In the campaign that was launched over the weekend, the company sent packs of Bud Light featuring the transgender’s face on them to him. Mulvaney called the cans his “most prized possession” on Instagram. The transgender also posted a video showing him drinking one of the beers in a bathtub.

 

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A post shared by Dylan Mulvaney (@dylanmulvaney)

People immediately started lining up for a boycott after that.

A few were ecstatic over the campaign and claimed it helped drive the national conversations of trans representation and inclusivity. But they appear to be in the vast minority.

“I think it’s a win for Bud Light and I think it was a win for other brands,” Bryan Kramer, an award-winning influencer and brand marketing guru, told Fox News Digital in an interview. He obviously is not paying close attention to what Americans think.

“It can become the template, if you will, for what we do moving forward for this marginalized community and others. The real thing here is that this is about inclusion and diversity and inclusion, and diversity as a whole is not propaganda. It’s an essential part of our society,” he cluelessly added.

Kramer pointed out that “moving forward, it’s something that brands are having to take a position on.”

https://twitter.com/OliLondonTV/status/1642335748627091457

Anheuser-Busch defended the move and explained the decision.

“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” an Anheuser-Busch spokesperson told Fox News.

Gareth Boyd, who is the Marketing & PR Director at Forte Analytica, claims that although he can understand where the decision came from on the Bud Lite campaign, it was “not the right way to go about it.”

“I really cannot understand their approach for this because their core audience just cannot relate,” he told the Daily Mail. “Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.”

“Most US families are exposed to their father drinking the beer, or other family members, but it has never been seen as the cool beer. In terms of what they did this year was good, with the Super Bowl, but now they’ve come off the back of something really good and lit it on fire,” he continued.

“Kid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers. People pouring beer down their sink, it says quite a bit about how out of touch they have been with this campaign,” Boyd noted. “If we had been working with them then it isn’t something that we would ever have recommended.”

Caitlin Wiggins, who is the Director of Marketing at Liquified Creative, also told the Daily Mail that their company would not have advised Bud Light to plug the campaign.

“They are going to have to say something publicly, obviously you are going to get a mix of negative and positive reactions, it doesn’t matter on the stance. But a lot of the response has fallen under a demographic of a Kid Rock fan, or a typical Bud Light consumer,” she asserted.

“They have obviously tried to get hold of a different demographic, but their previous campaigns seem to be primarily white males doing silly dumb things – and that worked for their marketing previously. As a professional I wouldn’t have recommended something that is such a 180 from their typical marketing and demographic,” Wiggins added.

“I wouldn’t have recommended this position or this campaign, certainly not at this point with smaller efforts leading up to this. Those who are in more of a conservative demographic seem to be steadfast in boycotting the product, and it could be difficult to shift back around. It is such a dramatic shift from what they were doing, I don’t see how they can quickly come back from this,” she declared.

In a strange twist, Anheuser-Busch’s website went offline for several hours on Wednesday days after it created the uproar over the Mulvaney campaign according to the Daily Mail.

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