Cracker Barrel touts rainbow rockers and Pride message, a middle finger to customer base

First Chick-fil-A and now Cracker Barrel? The country store and restaurant chain has apparently learned nothing about knowing your customer base from the Bud Light fiasco in celebrating Pride Month, but it doesn’t stop there.

Cracker Barrell shared a photo on Facebook of one of the rockers that traditionally sit in front of its stores with rainbow-colored slats, along with the message: “We are excited to celebrate Pride Month with our employees and guests. Everyone is always welcome at our table.”

While a noble thought, the company does not recognize every demographic in America in a similar fashion. Actress Colette Harrington shared a photo of the pro-LGBTQ+ display asking what’s going on with our government that’s causing companies to surrender to the woke left.

But it’s not the government, it’s corporate cowardice. Companies fearing the outcome of disappointing the intolerant left more than they do upsetting satisfied customers. The radical left cleverly instituted a woke scoring system that may explain the madness. The social credit score on diversity and inclusion — Corporate Equality Index — is overseen by the pro-LGBTQ+ advocacy group Human Rights Campaign and is considered all-important by many companies that fear what a bad score might bring.

On that note, HuffPost boasted of Cracker Barrell, “The company now has a diversity, equity and inclusion policy in place, scores an 80 on the Human Rights Campaign’s corporate equality index.”

“We take no pleasure in reporting that @CrackerBarrel has fallen. A once family friendly establishment has caved to the mob,” Texas Family Project tweeted, sharing screen grabs from the company’s website.

Cracker Barrel has indeed fully embraced left-wing diversity, equity, and inclusion initiatives, just as the Christian-based Chick-fil-A fast food chain has done.

Under a subtitle labeled Diversity, Equity, Inclusion & Belonging at Cracker Barrel, the company’s website states:

We have a responsibility to live up to our mission of Pleasing People each day, ensuring that every member of our team and every guest feels at home, feels cared for like family, and feels like they belong. Also guiding our way is the sense of belonging we strive to deliver as part of our People Promise.

Our teams work hard to create a culture of hospitality that’s welcoming, respectful and inclusive to everyone who walks through our doors. Our food and décor celebrate warm memories of the past, and our inclusive culture and beliefs help us make way for an even brighter future, together. Discrimination, overt or through unconscious bias, has no place at Cracker Barrel Old Country Store.


The left took to Twitter en force to mock those who take exception to the wokeness that’s sweeping America today, undermining the traditional values that have always defined the country:

It remains to be seen whether Cracker Barrel feels the effects of its decisions in the same manner Bud Light and Target have. As for the reaction to yet another sad development, here’s a quick sampling from Twitter:


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