Bud Light found itself in an unenviable position after tying its image to Dylan Mulvaney, the 26-year-old biological male who now says he’s a woman, taking heat from conservatives for not understanding their customer base and from the LGBTQ+ community for not going to bat for Mulvaney.
And while the Bud Light brand has been all but annihilated via a surprisingly effective boycott, one entrepreneur is looking to capitalize on the LGBTQ+ anxiety with a canned cocktail called “Gay Water.” The drink borrows from the name the gay community has long used for a simple vodka and soda cocktail.
CEO Spencer Hoddeson told The Post he’s looking to become even bolder about the audience he’s targeting in light of what he considers mistakes made by Bud Light.
“This will probably change our marketing — and maybe even distribution — strategy,” Hoddeson said. “But not in the ways you may think. It will fuel us. We are a brand that is unafraid to fight for our community.”
I drink a lot of water, GAY WATER! This is a vodka-soda beverage, and if you refuse to drink it, you’re a bigot. pic.twitter.com/rRFpuUWoIX
— Dr. Jebra Faushay (@JebraFaushay) July 20, 2023
Available online, consumers can purchase a six-pack of lime-flavored drinks for $18.25 and a 12-pack is available for $36.50, and includes a mix of watermelon, lime, peach, and grapefruit.
“Our mission is to de-stigmatize the word ‘gay’ and start to create representation in spaces that traditionally don’t have queer-owned products, let alone products with the word ‘gay’ in their title,” Hoddeson said. “When was the last time you saw the word gay at a restaurant, bar, liquor store, or grocery store? The word ‘gay’ originally was defined as happy, and we’re hoping to remind folks of that by being present.”
Of course, there are no products being marketed to “straight” people either.
The website encourages people to subscribe, asking of the field to include their email addresses, “[F]ill our hole.”
Hoddeson’s advice for Bud Light is “consistency.”
“If a brand wants to be a part of our community,” he said, “the marketing plan needs to go beyond just a ‘campaign,’ and include a plan to work with the community all year round.”
Social media users suggested that Bud Light already beat Hoddeson to it… here’s a quick sampling of responses to the story from Twitter
We already have gay water. pic.twitter.com/nh4yZcPzgF
— canedaddy (@canedaddy) July 21, 2023
Can they sell it in Florida?
— Dan Miller (@Bump_Miller) July 21, 2023
I call dibs on Gayteraid©️
— Foelactus, Devourer of Leftard World (@FriendlyFoe3) July 21, 2023
This may work, as the “joke” drink you buy for your hunting buddies.
— S. Jay (@SJayToday) July 21, 2023
But Bud Light is the gay water. ♀️
Lol
— ƚƚoɔꙅ (@durivatives) July 20, 2023
— Mark (@Funkatr0n) July 21, 2023
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Tom Tillison grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills. Tillison also contributes to BizPac Review.
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