Happiest place on earth? Disney urges guests to ‘be the magic’ in new behavior guidelines after spike in fights

Few will be happier to see the end of 2022 than Disney which has had a horrible year in which the entertainment giant’s once-golden brand has been tarnished by its embrace of divisive cultural issues, multiple box office bombs and an eruption of fisticuffs at its theme parks that come at a time when the company has hiked admission prices.

In an update to its behavior policies, the “Happiest Place on Earth” has added a new “courtesy” section to the “Know Before You Go” area of the websites for Florida’s Disney World and Disneyland in California, urging guests to behave like normal human beings or risk being kicked off the property.

“We ask all who come to this happy place to treat others with respect, kindness and compassion,” the new message says.

“Be the magic you want to see in the world. You must always remember to treat others with respect, kindness and compassion. Those who can’t live up to this simple wish may be asked to leave Walt Disney World Resort,” reads the section on the website of the Orlando-based park.

(Image: Screengrab/Walt Disney World)

The new language comes after several outbreaks of violence between park guests have made headlines, including a particularly nasty donnybrook at Disney World in July in which members of two families threw down after an altercation in the line for Mickey’s PhilharMagic theater.

(Video: The Daily Mail)

One person was hospitalized after the brawl spilled out into the street with fists and F-bombs flying and paying customers rushing to scramble out of harm’s way and to protect their children from the disgusting behavior of those whose lack of self-control spoiled the fun for everyone in the vicinity.

Another brawl, this one at Disneyland, made headlines in 2019 after violence broke out between members of two families at Mickey’s Toontown, resulting in multiple criminal charges against those involved in the unseemly action.

“Please show common courtesy to fellow Guests and our Cast Members by not using profanity or engaging in unsafe, illegal, disruptive or offensive behavior, jumping lines or saving places in lines for others. For your safety and the safety of others, please refrain from running except in designated areas,” the “Guest Courtesy and Attire Policies” section on the Orlando park’s website reads.

Despite the spike in hand-to-hand combat, Disney World just announced that it would be hiking ticket prices for the first time since the COVID pandemic with the cost for a ticket to Disney’s Magic Kingdom rising to as high as $189 a day even as the company booked operating profits of $3.6 billion while “grossly underpaid” employees are pushing for wage increases.

Disney recently brought back CEO Bob Iger who will be tasked with cleaning up the mess created by Bob Chapek who picked a public fight with Florida Governor Ron DeSantis over Florida’s so-called “don’t say gay” parental rights law protecting children from sexual deviates and groomers in the Sunshine State’s classrooms and lost badly, including the revocation of the special tax district.

It will be up to Iger to smooth the waters with public awareness – and revulsion – growing over the epidemic of the sexualizing of children with Disney’s turn from putting out decades of high quality, family-friendly entertainment to openly promoting homosexual and transgender propaganda to the point where its product is now tainted – perhaps beyond repair – as evidenced by the dismal box office reception of its big budget animation flick “Strange World” and its historic first “queer teen” lead character.

He certainly has his work cut out for him.

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Chris Donaldson

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