Hershey’s Canada’s woke “Her for She” campaign debuted an ad on Wednesday in honor of International Women’s Day on March 8 that features on its candy bar wrapper transgender woman Fae Johnstone, a queer, trans and feminist activist who is also a “2SLGBTQUIA+ Advocate.”
The move set Twitter on fire with users blasting Hershey’s over the ad campaign. Many thought it was obscene to use a transgender woman to represent a pro-female celebration.
The short clip shows Johnstone posing with the limited-edition candy bar. She provides a voiceover attempting to explain the lame and offensive inclusivity initiative.
“My name is Fae Johnstone, I’m the executive director of ‘Wisdom to Action.’ We can create a world where everyone is able to live in public space as their honest and authentic selves,” Johnstone declared.
Lots of other chocolate companies to choose from. Bye, Hershey. pic.twitter.com/zHoj5WPPL5
— TallTanOne (@TallTanOne) March 3, 2023
As the ad comes to a conclusion, Johnstone can be seen alongside several biological women laughing. It ends with an invitation for viewers to watch Hershey’s Canada’s International Women’s Day campaign on its website.
“See the women changing how we see the future at Hershey’s Canada,” Johnstone urged.
“We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence. I hope this campaign helps give more young women and girls role models and possibility models. And shows them how we can be change the world, together,” Johnstone wrote on Twitter.
It “means a lot to be included, as a young(ish?) trans woman,” Johnstone tweeted. “I grew up with few trans role models. Many young trans folks haven’t met a trans adult. I hope this campaign shows trans girls they can dream big and change the world too.”
https://twitter.com/FaeJohnstone/status/1630960872834334720
This is evidently Hershey’s third time rolling out social commentary via uniquely wrapped chocolate bars. The bars will feature the faces of five women selected by the company to represent the campaign. Johnstone was one of them.
“This year’s HER for SHE initiative spotlights five Canadian women … Autumn Peltier, Indigenous Rights and Water Activist; Fae Johnstone, 2SLGBTQIA+ Advocate; Rita Audi, Gender and Education Equality Activist; Naila Moloo, Climate Tech Researcher; and Kélicia Massala, founder of Girl Up Québec,” a press release for Hershey’s Canada announced.
“We value togetherness and recognize the strength created by diversity,” Hershey said in a statement to CNN. “Over the past three years, our Women’s History Month programming has been an inclusive celebration of women and their impact. We appreciate the countless people and meaningful partnerships behind these efforts.”
A number of high-profile conservatives and others who are very vocal on Twitter were not impressed.
Conservative author and transgender movement critic Oli London shredded Hershey and Johnstone, tweeting, “This is a tweet from the new face of HERSHEYS International Women’s Day Campaign – a man who identifies as a woman! The whole ad campaign is designed to uplift women on women’s day- but instead is a complete disrespect to REAL Women!”
https://twitter.com/OliLondonTV/status/1631290489558257668
The Federalist co-founder and CEO Sean Davis nailed the candy company, “Hershey’s is ‘honoring’ women by featuring delusional, disfigured men on its candy bars. Feel empowered yet, ladies?”
Conservative pundit John Cardillo noted, “This to me is the biggest problem. Women remain silent as they’re reduced to a costume theme.”
#BoycottHersheys was the #1 trending topic on Twitter on Thursday in the United States according to Delish.
Twitter users were incensed over the ad campaign and calls for a boycott rang out along with accusations of misogyny:
https://twitter.com/clovosaurus/status/1631472750479982592
https://twitter.com/tweettruth2me/status/1631300461654417411
Hershey’s is celebrating women by erasing women pic.twitter.com/wVwKkT8Mz3
— End Wokeness (@EndWokeness) March 2, 2023
Good bye Hershey. I loved you for many years. You brought a lot of happiness to my sweet tooth.
Now you’ve gone woke and this is unforgivable. You’ll never ever receive another dollar from me or my family again.
I hope you go bankrupt for your stupidity. This is insane !!! pic.twitter.com/3hHzmVT5xM— William Sarber (@inTrumpscorner) March 2, 2023
I was born in Hershey, PA. Have eaten and loved their chocolate my whole life.
Never, ever touching another Hershey product until they apologize to actual women for putting a cross dressing man on their candy as a woman. @Hersheys #BoycottHersheys
— Tim Swain (@_TimSwain_) March 3, 2023
What the fuck was Hershey's thinking, using a dude dressed up like a chick to celebrate women on International Women’s Day…?
— Gunther Eagleman™ (@GuntherEagleman) March 2, 2023
https://twitter.com/Michell59681610/status/1631306694801121281
Get the latest BPR news delivered free to your inbox daily. SIGN UP HERE
DONATE TO AMERICAN WIRE
If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to American Wire News to help us fight them.
- UN releases frantic call to cease new fossil fuel production, fast track ‘climate action’ to stop ‘time bomb’ - March 21, 2023
- GOP longshot ponders a run against Trump, DeSantis: ‘Solutions are bigger than shallow name ID’ - March 21, 2023
- ‘Why do you think that is?’ Tucker and Greenwald dissect Biden’s refusal to urge ceasefire in Ukraine - March 21, 2023
Comment
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.