Disgraced “journalist” Dan Rather may not like it, but according to a large-enough chunk of the U.S. population, “Let’s Go Brandon” is all that and more.
Keith Lambert would know. He’s the founder of the official Let’s Go Brandon store chain, which operates in the mostly leftist states that make up New England.
In an interview this week with Fox Business Network, he said business is booming not only from Trump supporters, but from former Biden ones as well.
“A customer came into one of our locations [Tuesday] and bought a Let’s Go Brandon sticker and went out to his car and stuck it over his Biden sticker. And that was it, he was just like, ‘I’m done with this guy.’ People have buyer’s remorse. Business is very, very good right now,” he recalled.
And all thanks to President Joe Biden, a man whose approval rating has been tanking nearly nonstop since August.
According to Lambert, his store chain was originally named New England for Trump. He rebranded one of them to Let’s Go Brandon in November, and it became so successful that he soon decided to rebrand the whole chain.
— Jennifer Bean (@retiredbeanmom) December 8, 2021
He also sells his LGB goods on the website NeForTrump.com.
Amazingly, his store has been fairly well received by New England’s mostly left-wing residents, save for a few rare exceptions.
“He said some critics have lashed out with negative online reviews and that every once in a while they’ll get an email or phone call ‘with the stupid stuff that they say.’ Most recently, he said he received a letter in the mail wishing death on him and his family,” according to Fox Business Network.
Sounds about left.
Left-wing zealots tend to have psychotic, unhinged reactions to the otherwise harmless phrase. When an Oregon father named Jared Schmeck recently jokingly said “let’s go Brandon” to the president’s face, it triggered apocalyptic rage and death threats.
‘Now I’m being attacked’: Dad who told Biden ‘Let’s Go Brandon’ on live Santa tracker call says it was a ‘joke’ https://t.co/ZbEWBkN3sb
— Conservative News (@BIZPACReview) December 26, 2021
The rage has since transformed into smug moral superiority from the likes of Dan Rather and other blue checkmark elites — many of them “journalists” — who think of themselves as being morally superior to America’s so-called “deplorables.”
Thankfully, Lambert isn’t stressing the haters.
“For the most part, it hasn’t been bad. I don’t take them seriously,” he said.
He’s also not stressing the prospect of Biden leaving office after 2024.
“There’s always going to be something that upsets the left. … They always get so upset, so there’s always going to be a slogan, a phrase, and the Trump brand isn’t going anywhere,” he said.
“People still buy lots of Trump merchandise, and especially if he runs again, I’m sure we’ll be able to stay open and keep moving with that stuff.”
He wasn’t wrong about leftists always being upset by something.
— Conservative News (@BIZPACReview) April 23, 2018
As for him personally, he’s peeved over the president’s handling of both the withdrawal of U.S. troops from Afghanistan and the constant flood of illegals across the southern border.
“His decision-making is not good. I don’t think he’s doing the job that he should be doing, and I’m not happy with it, just like a lot of other people are not happy with it,” he said.
A majority, in fact, according to recent polling data. The latest Rasmussen Reports survey found that a majority of both Republicans and Democrats view the president’s performance on crime and immigration as “poor.”
All this said, Lambert isn’t the only one capitalizing on the “Let’s Go Brandon” movement. So is the original Brandon himself.
“Brandonbilt Motorsports (BMS) announced today that cryptocurrency meme coin LGBcoin.io (LGBcoin / $LGB) has signed on as the team’s full season primary partner for the 2022 NASCAR Xfinity Series (NXS) season,” NASCAR racer Brandon Brown’s team announced Thursday.
“The partnership marks the latest crypto outfit to back a NASCAR driver and team, a growing trend not only in motorsports but across all professional sports leagues. In 2022, BMS driver Brandon Brown will sport an eye-catching red, white, and blue livery with the logo and wordmark of LGBcoin aboard his No. 68 Chevrolet Camaro for all 33 races of the NXS season.”
I’m excited to welcome @LGBcoin_io aboard my No. 68 Chevrolet Camaro as our 2022 NASCAR Xfinity Series full season primary partner!
— Brandon Brown (@brandonbrown_68) December 30, 2021
Brown is the Brandon who was being interviewed by an NBC News reporter after a successful race in October when the fans seated behind them erupted into chants of “f–k Joe Biden.”
For some inexplicable reason, the reporter responded to the chanting by pretending as if the crowd was chanting something else.
“You can hear the chants from the crowd: Let’s go, Brandon!” she said.
NASCAR, NBC scramble to downplay F**k Joe Bidenchant after big race; refrain rings out from NYC to Kid Rock’s Nashville honkytonk – https://t.co/0RepE18UuN
— Bo Snerdley (@BoSnerdley) October 4, 2021
And thus a meme was born. Months later, the meme is now a household phenomenon.
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