News/Commentary

Portnoy torches new patch on Yankees’ iconic uniforms: ‘Most disgusting thing I’ve ever seen’

July 13, 2023 | | Print Article

Barstool Sports founder Dave Portnoy is disgusted over the New York Yankees selling their proverbial soul by placing a sponsored advertising patch on their iconic uniforms, paid for by Starr Insurance, which is shelling out an eye-popping mid-$20 million amount annually for the honor.

(Video Credit: New York Post Sports)

“This is the most disgusting thing I’ve ever seen,” Portnoy tweeted.

The Yankees made the announcement on Tuesday, touting the team’s new partnership with Starr Insurance. Portnoy’s former company Bar Stool Sports also ripped the Yankees for the move on Wednesday.

“Sacrilegious. Disgusting. Hideous. Grotesque. All those words could be used to describe the Yankees swallowing their pride and welcoming in advertising patches on their jerseys,” Barstool Sports’ writer Eric Hubbs commented.

“While seeing the patch will surely become second nature in a few months just like the Nike logo did, it’s something I never thought I’d set my eyes on. The Yankees organization is valued over $7 billion. They piss money. They don’t need any company infiltrating their jersey like this in the form of a patch. Also a boring insurance company? I’m not saying any company’s patch would make this better, but Starr Insurance? F*** right off,” Hubbs continued.

“Sadly this is the state of the team with Hal Steinbrenner running the show. He runs the team like a business and not like a toy. Hal is so far removed from his father’s son it’s sad. George only cared about winning and felt the money would follow with championships. Hal cares more about turning over a profit year over year than being in the World Series,” he added.

The Yankees are the latest major league baseball team to sell itself in order to make a buck. The Mets, Boston Red Sox, and Los Angeles Dodgers have all done the same following the league allowing the practice to occur last season.

The Mets went with New York-Presbyterian Hospital and hilariously messed that move up. Owner Steve Cohen admitted that the first iteration of the logo patch they used was in “Phillies colors.” They had to be adjusted to show the Mets’ blue and orange color scheme.

The massive amount that Starr Insurance is forking over to the New York Yankees was reported by a person with knowledge of the deal to the New York Post. The contract runs through 2031 and is said to be the most lucrative one in MLB history.

“We are extremely proud to welcome Starr Insurance as the Yankees’ first-ever Signature Partner,” Yankees general partner Hal Steinbrenner crowed in a statement. “Having had Starr as an insurance carrier of ours for the last decade and having worked closely with their leadership team as part of our pre-established partnership.”

“It is clear that Starr is the right company to embark with on this landmark relationship. There were many aspects of Starr that aligned with our organization, including their century-plus history, significant New York presence, worldwide reach, and unparalleled commitment to the community. My father was also well-acquainted with [Starr CEO Maurice] Greenberg, whose devotion to philanthropy I deeply respect,” Steinbrenner added.

Baseball fans were not impressed:

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