The hits keep a’coming: Disneyland agrees to settle with Magic Key holder who filed $5M lawsuit

Disneyland has reached a settlement in a $5 million lawsuit filed by a Magic Key annual passholder who claimed the California theme park misled loyal fans in favor of single-day visitors.

Passholder Jenale Nielsen alleged in a class-action lawsuit that the Anaheim theme park “misled and deceived its most loyal fans by artificially limiting capacity and restricting reservations,” according to The Mercury News.

The legal action was filed against Walt Disney Parks and Resorts on behalf of all Magic Key annual passholders and claims that Disneyland “relegated them to ‘second class’ ticket holders by artificially limiting Magic Key reservations and the number of passholders that can visit on any given day,” the newspaper reported.

Nielsen claimed in the lawsuit that she purchased a $1,399 Disneyland Dream Key annual pass with no blockout dates in September 2021, but was unable to make theme park reservations for certain dates in November 2021, the newspaper noted.

“As a frequent Disneyland visitor, Ms. Nielsen thought it was unlikely that all tickets and/or reservations for both Disneyland and California Adventure had already been sold for 17 of the 30 calendar days in November 2021,” the lawsuit said.

“The problem was that Disney had decided to block out reservations so that they were only available to new purchases and not available to Dream Key pass holders,” the documents added.

Disney denies the allegations and a company official said of the settlement, “We are satisfied that this matter has been resolved.”

“Details about the settlement and what it means for passholders will be announced by August 31st,” according to MiceChat. “We’re keeping an eye on it, but don’t expect to get rich on your payout.”

Magic Key annual passes became available in August 2021 to replace Disneyland’s established annual passholder program, which was ended during the extended closure due to Covid-19.

The $1,399 Dream Key passes have since been replaced by the $1,599 Inspire Key with blackout dates during the two weeks around Christmas and New Year’s Day holiday season, The Mercury News noted.

Tom Tillison

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