News/Commentary

Travis Tritt’s Anheuser-Busch boycott spreads to his hometown: ‘Switching to Coors Light’

April 7, 2023 | | Print Article

Following country star Travis Tritt boycotting all things Anheuser-Busch for hooking up with transgender Dylan Mulvaney for an ad campaign, beer lovers in his hometown are dumping Bud Light and are switching to Coors Light as bars in Kid Rock’s native Nashville are also planning to stop selling the beer.

Locals in Marietta, Georgia are making a statement voicing their disgust with the Belgium beer company and are spending their hard-earned money anywhere else but on Bud Light. Coors is no doubt thrilled over the PR misstep. According to bartenders in Tritt’s hometown, the impact was “immediate.”

Tritt announced he would be boycotting Anheuser-Busch’s products from his tour bus after seeing the ad using the transgender influencer.

Kid Rock also made a viral video showing him blasting away at cases of Bud Light over the travesty, proclaiming, “F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.”

Fellow country star John Rich also slammed the brand, asking which beer should replace Bud Light at his Nashville bar, Redneck Riviera.

Customers at Kid Rock’s Big Honky Tonk and Rock n’ Roll Steakhouse in Nashville praised the singer for removing Bud Light from his bar, according to the Daily Mail. The media outlet reported that visitors said they were “impressed” that the star “put his money where his mouth is.”

A bartender at the Rusty Barrel in Georgia also told the Daily Mail that the impact in her bar was immediate after Tritt’s and Rock’s announcements.

“The impact was immediate. People were complaining about the campaign altogether and what it was representing,” she asserted. “The beginning of the week, we had the impact straight away, they saw the campaign and the comments from Kid Rock and Travis, and they won’t drink it anymore, period. They have changed up beer. Instead, they mostly ask for Coors Light, but it’s hard to say if they’ll stick to it.”

Mulvaney, 26, took to Instagram and announced the partnership with Bud Light in a series of offensive videos. They were released to coincide with the NCAA March Madness tournament. Anheuser-Busch sent cases of beer to the transgender to celebrate 365 days of him being a woman.

Tritt claimed that “many other artists” are boycotting the company but haven’t come forward out of fear of being “ridiculed and canceled.” He asserts he has no fear of being canceled or of what anyone thinks about him either over the issue.

“A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame,” he commented.

The country music legend also took direct aim at Jack Daniels which is teaming up with “RuPaul’s Drag Race,” tweeting, “All the Jack Daniels drinkers should take note.”

Numerous now-former Bud Light drinkers have filmed themselves pouring the beer down the sink or toilet. Others just threw the beer away.

As for Budweiser and Anheuser-Busch, they are doubling down on support for Mulvaney.

In a statement, a spokesperson said, “From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.”

The transgender just inked a deal with Nike as well. It’s the third contract in a week Mulvaney has snagged.

https://twitter.com/OliLondonTV/status/1643692648337686528

 

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