President Joe Biden thought he scored a major “bazinga” when he first referred to his political opponents as “ultra-MAGA” extremists on May 4, leading even then-White House press secretary Jen Psaki to boast that “it is the President’s phrase,” but in the days since, it has been joyfully hijacked by America First conservatives, and now, reports are out that the label was actually the result of six months of liberal-funded research and focus groups.
“Let me tell you about this ultra MAGA agenda,” Biden said in a speech on the flailing economy. “It’s extreme, as most MAGA things are.”
It was clear that Democrats wanted the “ultra-MAGA” phrase to stick. Biden himself repeated it multiple times over the next few days, even referring to former President Donald Trump as “the great MAGA king.”
Jen Psaki was pressed by reporters who wanted to know who came up with it.
“Why now use this phrase,” asked one journalist.
“I will tell you, it’s the President’s phrase,” Psaki stated. “The President made those comments himself just last week, as you know.”
Psaki: "Ultra-MAGA" is "[Biden's] phrase and the president made those comments himself” pic.twitter.com/F1CSHKEUE7
— RNC Research (@RNCResearch) May 10, 2022
But, as The Washington Post reports, it wasn’t quite the “own” the White House was going for.
In the blink of an eye, conservatives latched on to the phrase, with many adding it to their Twitter handles and list of hashtags.
And President Trump, who — politics aside — arguably plays the marketing and branding game better than almost anyone, leaped at the chance to flip Biden’s script.
“The same day, Trump’s Save America super PAC sent out a fundraising email featuring a $45 T-shirt bearing the image of Trump as Superman — a Trump ‘T’ stretched across his chest rather than Superman’s iconic ‘S’ — flying below the banner of ‘SUPERMAGA’ in a red-and-yellow comic book font,” WaPo wrote.
As American Wire News reported, Trump then took to his Truth Social platform and posted a meme of himself as the crowned MAGA King and thanked Biden for the nod.
“The Great MAGA King is the name Joe Biden is now using to describe me,” Trump wrote. “Thank you, Joe. MAKE AMERICA GREAT AGAIN!!!”
LMAO😂🤣 President Trump just posted this…'Return of the 'GREAT MAGA KING' pic.twitter.com/LN66EXbR9c
— 🌺🦋Just me👀Cassie🌺🦋🌺 (@browneyegirl400) May 12, 2022
So, clearly, the “ultra-MAGA” moniker backfired BIGLY.
And now that it has, it turns out it wasn’t really Joe Biden’s baby at all — it was the badly thought out brainchild of the liberal group Center for American Progress Action Fund. The six-month research project was, according to WaPo, headed by Anita Dunn, a top Biden aide.
Hart Research and the Global Strategy Group were kicking around insults and “found that ‘MAGA’ was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republican,'” WaPo reported.
In polling battleground states, the group learned that “more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely.”
Toss in the perception of extremism, and BAM! “Ultra-MAGA” was, at least in the minds of the Biden administration, born to burn.
But, as Trump spokesperson Taylor Budowich pointed out, using “ultra-MAGA” as some sort of slur was always doomed to fail.
“This is something that admits power and influence of the MAGA movement and President Trump’s strength over the party, and for some reason Biden thinks that’s an insult,” he said. “I don’t understand what he’s trying to achieve, especially given that right about now, whether you’re a mother trying to feed your child who needs formula or someone trying to fill up your car, ultra MAGA sounds pretty good.”
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Six months to invent a phrase that everybody should’ve known wouldn’t work. Come on, you don’t take something your opponent says is great and then add any intensifying affixes onto it. It’s not original, it doesn’t help convince your side it’s a bad thing, and it may even help convince them that you’re starting to think it’s good.
And, at this point, who is opposed to making this country great again? I don’t care who you point fingers at, you’re finally on my side about something if you realize this country has been going to pot –see how easy it can be to unify people, Brandon?
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Oh. I’m not allowed to vote on this comment. Hmmm…… Something’s wrong here….. Why am I not allowed to vote? Is it only ME? WTF!!
And President Trump, who — politics aside — arguably plays the marketing and branding game better than almost anyone, leaped at the chance to flip Biden’s script.
The dems are arguably the dumbest jerks on the face of the earth! What kind of uninformed citizen would actually vote for their crap?!
So, Biden takes credit if something works, but it’s some shadow group’s fault if it fails, badly. Got it. So far, Biden hasn’t had to be bothered taking credit for…..anything.
…
PERFECT!!!!!
After the huge success of their ‘Ultra Maga’ moniker, the liberal group, Center for American Progress Action Fund, is now going to spend the next 6 months developing a really awesome meme.
Yes, a really awsome one!! Idiots.
As an Ultra-MAGAist I revel in the moniker as someone who is enthusiastically interested in Making America Great Again. I guess Biden and his ilk are not at all interested in that as they prove to us every day.
Boy-O-boy they are stupid. Next will be Super-ultra-mega MAGA!
Dana Perino said “Ultra Maga” sounded like something in the condom aisle at the drugstore and she hated it. And so do all the soy boys….they had to find their safe space. Democrats just can’t think anything through…..so hilarious.
Stop it. Yer killin’ me!!!
It took six months to explain to Biden what ultra MAGA meant and how to use it. But, Slo Joe caught on and the kommiecrats clapped their approval like a newborn making poopy.
No, really. My wife almost called an ambulance for me, thought I was having a heart attack!
Kinda like the Ultra Idiots of the Biden administration and the far left!
I’m not allowed to vote on this comment. REALLY?! Was it something I said…?
Guess they got the wrong people in the focus groups. That should have been expected with far left communist Anita Dunn in charge. Psuckass had to keep telling lies right up until the very end. Now she is going to try to peddle her lies on MSDNC. The good thing is she will never be on my TV screen ever again. Let’s go Brandon. FJB
They say that I already voted for this comment. Really? I never saw it before now…..
I find it amusing that the Progs think that using a phrase like Ultra MAGA will change the way Conservatives think. They can call Trump whatever they want, but it will not change the fact that he was a great President. No, he wasn’t perfect. But calling him the MAGA king and calling me an Ultra MAGA won’t change a freaking thing.
Except that we think these are really cool names for us, and we reqally like them!
It seems the subservient Psaki is either a liar or a brainless nitwit, or both. We know about Biden’s lack of anything between his ears. Even before the revelation that the phrase “ultra MAGA” was conjured by a collection of panelists giving dopey Joe credit for it was laughable!!
Seriously, Joe can’t remember his wife’s name or the name of the current President. He keeps giving that title to heels up.
WE are Super Ultra MAGA