“Sephora kids” are reportedly wreaking havoc in Sephora and Ulta stores while engaging in “mean girl antics,” causing customers and employees to vent on social media over it.

“It’s not the fact that they’re little girls in Sephora because makeup is subjective, there’s no age limit to it,” Sequoia Cothran, a Sephora employee from Tennessee pointed out to Fox News Digital in an interview. “It’s more about what these girls are reaching for when they’re in these stores.”

“It’s also the way that they’re treating the workers within it,” she charged. “You see this kind of mean girl antics from these 10-year-olds.”

(Video Credit: Fox News)

A ton of TikTok videos have popped up on the social media platform with women raging over pre-teen and teenage girls invading the stores.

“In recent weeks, the video-sharing app TikTok has been flooded with viral posts from women discussing their personal experiences being ‘bullied’ by pre-teen girls ages 9-12, dubbed ‘Sephora kids,’ while shopping for beauty products. Current and former employees have also shared stories about dealing with these young customers, saying they make a mess of the stores, display rude attitudes when they don’t get what they want, and strong-arm their parents into spending hundreds of dollars on products,” Fox News reported.

“You see this aggressive demeanor towards older people,” Cothran remarked. “This level of disrespect that you’ve never seen from a child to a woman. Like they just simply do not care.”

Sephora just needs to go on ahead and put age restricting in kids coming in unsupervised because this is getting ridiculous https://t.co/DqK7C9A0Mw pic.twitter.com/snnpPod7ck

— Megan (@megmeg190) January 3, 2024

The 21-year-old employee has witnessed “Sephora kids” shoving other customers out of the way to snatch a product. They open the sealed products contaminating them and then put them back. Many of them interrupt when sales personnel are helping other customers, demanding attention.

Some of those taking to TikTok are demanding that the stores ban anyone under the age of 18 because of the horrid behavior these kids engage in.

@natsodrizzy these kids need to go touch some grass #sephora #fyp #sephorakids #preteens #ipadkids #ipadkidsarescary ♬ original sound – nat

“Cothran said the issue stems from social media’s influence which is the reason girls are flocking to Sephora all seeking out the same products,” Fox News noted.

“They’re all following a trend,” the employee claimed. “I think that’s where we’re seeing this fascination come from.”

“What’s happening is that you’re kind of seeing that parents don’t want to discipline their kid, but they also don’t want you to do it,” Cothran charged.

“It is a child at the end of the day, and they’re only doing as much as they’re allowed,” she said. “So when they’re reaching for these items, you do, as a parent, have the authority to step in and be like, ‘Let’s look at this. Put that back.'”

@chloevanberkel is the next generation growing up too fast? #grwm #generationz ♬ original sound – chloe grace

One dermatologist who posts on TikTok about skincare commented on the growing trend to Fox News.

Dr. Brooke Jeffy warned that “the phenomenon is definitely concerning.”

“Extensive expensive skincare routines and makeup has become a status symbol for Gen Alpha driven by a desire to fit in with peers,” Jeffy commented. She went on to blame “influencer culture and brands.”

“Social media filters have created unrealistic expectations of perfect poreless skin fueling sales of makeup to kids,” Jeffy went on to assert. “Add to that a fear of aging modeled by influencers, parents, and friends, and the desire for anti-aging skincare is born.”

@raisingself Replying to @ash mccormack we are failing our tweens. #sephorakids #parentingtweens ♬ original sound – Samantha Sophia

The biggest concern the dermatologist has is pre-teen girls using retinol, exfoliating acids, and multistep regimens. She contends those treatments are “way too harsh for their normal healthy skin.”

“I am concerned not only by the damage these kids are doing to their skin with products that are inappropriate for their skin but also for the psychological consequences with being so focused on appearance at such an early age,” Jeffy stated.

She lays a lot of the blame on influencers but in the end, the dermatologist claims it is the parents who should take responsibility. The influencers probably don’t know and have no control over who their audience is made up of.

SO glad everyone’s talking about the 10 year olds in sephora epidemic bc it’s so insane to me how these parents are allowing their children to spend hundreds of dollars on makeup and skincare that these kids dont need 🙁 they’re just babies 🙁 pic.twitter.com/p9WW94OUvA

— emery (@flipthatz) January 3, 2024

The “Sephora kids” reportedly spend a ton of money as well which may cause retail outlets to tolerate their abhorrent behavior.

“Sephora is one of the biggest luxury makeup and skincare retailers in the country, and though its price point has forced many to walk away from the store empty-handed, it seems its current clientele is young girls with surprisingly large pockets,” Distractify reported.

“10-year-old girls at Sephora are crazy, but what’s crazier are the parents who aren’t parenting.” TikTok poster Natalia Noelle Herrera (@natsodrizzy) claimed according to the Daily Dot.

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