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Anheuser-Busch silent, boycott grows over Bud Light choosing man who identifies as a girl as ambassador

April 3, 2023 | | Print Article

It’s still not clear if social media influencer Dylan Mulvaney posing as a brand ambassador for Bud Light was an April Fool’s joke or not — Anheuser-Busch has been mum amid all the commotion — but the bizarre online campaign from Mulvaney continues to draw attention.

Mulvaney, a biological male, makes a mockery out of being a woman and was equally ridiculous in a series of videos shared over the weekend. In one of the videos, he poses in a hot tub wearing a bikini. In another, he presents the same poor inept little girl persona the media eats like candy, dropping cans of Bud Light all around. Never mind that serious women have spent decades overcoming stereotypes like this.

It gets worse. There’s even a Bud Light can being circulated with Mulvaney’s surgically-altered mug on it, presumably celebrating his “‘365 days of girlhood.” Again, Anheuser-Busch has yet to comment amid growing calls to boycott the product.

If it’s true that Anheuser-Busch tapped this silly individual to be a Bud Light ambassador, it could go down as one the greatest marketing blunders ever — then again, given the short memories and overall apathy of the American people, it may all be forgotten in a few days when the next installment of normalizing debauchery rolls off the presses.

Here’s a quick sampling of responses to the story from Twitter:

Tom Tillison
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