It’s still not clear if social media influencer Dylan Mulvaney posing as a brand ambassador for Bud Light was an April Fool’s joke or not — Anheuser-Busch has been mum amid all the commotion — but the bizarre online campaign from Mulvaney continues to draw attention.
Mulvaney, a biological male, makes a mockery out of being a woman and was equally ridiculous in a series of videos shared over the weekend. In one of the videos, he poses in a hot tub wearing a bikini. In another, he presents the same poor inept little girl persona the media eats like candy, dropping cans of Bud Light all around. Never mind that serious women have spent decades overcoming stereotypes like this.
Dylan Mulvaney is now getting paid $10000+ to be the face of brands including:
Mock Women= Get Rewarded #dylanmulvaney #trans #transgender pic.twitter.com/IQHb3qRnFZ
— Oli London (@OliLondonTV) April 2, 2023
I searched everywhere. I thought for sure it couldn’t be real. Convinced it was an April fools joke. Seriously @budlight? Wtf is this?!
Also girls don’t act like this. He’s an exaggerated character of a young girl and it’s disgusting. pic.twitter.com/wxs1VmDoGm
— Meghan Maureen (@Keggs719) April 2, 2023
It gets worse. There’s even a Bud Light can being circulated with Mulvaney’s surgically-altered mug on it, presumably celebrating his “‘365 days of girlhood.” Again, Anheuser-Busch has yet to comment amid growing calls to boycott the product.
This is a perfect example of a brand not knowing it’s target demographic. pic.twitter.com/QKrbeHWuZW
— ️ (@CasuallyGreg) April 1, 2023
If it’s true that Anheuser-Busch tapped this silly individual to be a Bud Light ambassador, it could go down as one the greatest marketing blunders ever — then again, given the short memories and overall apathy of the American people, it may all be forgotten in a few days when the next installment of normalizing debauchery rolls off the presses.
Here’s a quick sampling of responses to the story from Twitter:
.@budlight: the groomer of beers. https://t.co/a2lUEqJDCZ
— Derek Hunter (@derekahunter) April 2, 2023
Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.
— John Cardillo (@johncardillo) April 2, 2023
Congrats @budlight for appealing to 0.4% of the market! Your sales should be through the roof!
I mean your other 99.6% demographic might boycott but at least you got that 0.4%!
— Syzmon Thomas (@ThomasSzymon) April 1, 2023
Anheuser-Busch might want to reevaluate their marketing department
— Jasmine Keith (@Jasmine_Keith1) April 1, 2023
Boycott Bud Light maker Anheuser-Busch
Call us at 1-800-DIAL BUD (342-5283)
The celebration signifies that Mulvaney, a grown adult male, has been pretending to be a “girl” for an entire year. pic.twitter.com/V6Mq9H9bY3
— .*Funkytown™*. (@Funkytown_01) April 2, 2023
U.S. — In a match made in heaven, a beverage that tries to pass itself as beer has hired as its spokesperson a man trying to pass himself off as a woman.
“For decades, we’ve been putting carbonated backwash in a beer can and pretending it’s beer,” said Anheuser-Busch CEO Brendan… pic.twitter.com/5HNdSHRupt
— Rich Howard (@WylieGuide) April 3, 2023
I will never touch another @AnheuserBusch product again. Allowing a child groomer to be the brand ambassador for @budlight is too much for me.
This is a grown man who acts like a 6 year old girl. How is this smart pr?
Personally, I’d fire the person who is responsible… pic.twitter.com/Lfhz7mWm7v
— Brandon Gesell (@Brandon_Gesell) April 2, 2023
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