Beauty influencer slammed for touting hair product ‘made for black women’, ends up deleting video

Beauty influencer Danielle Athena has been bullied into deleting a video and is being accused of racism after she used rosemary oil, which a woman claimed is “made for black women,” asserting that she culturally appropriated it.

Many believe that rosemary oil is great for hair growth and even prevents hair loss.

Athena gave a hair-washing tutorial using Mielle Rosemary Mint Scalp and Hair Strengthening Oil. Following the video going online, a woman, who goes by @aprettyPR on Twitter, accused the influencer of stealing from black women.

The beauty influencer was relentlessly slammed after that, getting criticism all over the place with women making it a racial thing despite the oil being advertised by the black-owned brand “for all hair types.”

“One dropper full of the Mielle Rosemary Hair Growth Oil all over my scalp,” Athena instructed in the video.

She has approximately 49,000 followers on Tiktok. Evidently, because of the blowback, she felt the need to delete the innocent video.

The video was reposted by her accuser who viciously captioned it, “White women steal from black women and just be doing s***. and of course she turned those comments off.”

A number of users of color fretted that promoting the oil would cause the price to jump and lead to formula changes. The popularity of the oil has also caused it to sell out and it is now in short supply.

“When a product made FOR POC [people of color] is then used and popularized by non POC, companies tend to change ingredients and formulas to fit the majority of who is buying the product,” one person wrote, according to the Daily Mail. “MEANING it will no longer work the same for the targeted consumers.”

“The thing is its BARELY any hair products in the market for black hair that actually works and moisturize, nourish, and keeps our curls so to have a product that finally works for US to be sold out everywhere because of people who ‘Discovered’ it,” the user wrote.

Others couldn’t wrap their heads around the manufactured upset.

“Are you upset that she oils her scalp? Or because she supports a black business while doing so? I wanna know where to direct outrage,” one person snarked.

“I’m honestly so confused by this. I’ve been doing this for years with my hair, and not because I saw black women do this,” another user commented.

“I love researched that rosemary oil is great for hair loss and growth, I didn’t know this was proprietary,” someone else stated according to the Daily Mail.

“I recognize how some Black women feel and we should respect it,” another contended. “However, I am certain this Black owned business is thrilled to have free marketing and support from non-Black customers. Their support helps grow the business, which creates opportunities for its Black stakeholders.”

Mielle owner Monique Rodriguez reassured customers that the formula would remain the same.

 

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A post shared by Mielle Organics LLC (@mielleorganics)

“We have no plans to change the formula for Rosemary Mint Oil or any products,” Rodriguez stated on social media. “There have been a few recent comments on this posted on this topic but I can personally guarantee you that we are not making any ingredient changes.”

Mielle markets itself as a beauty brand that believes in natural and healthier ingredients for hair by using a variety of herbs and minerals. A number of the products the company sells on its website are “made for all hair types” but a majority of the models that sell the company’s items are black.

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