Amid failed recruitment efforts in the wake of a “woke” transformation, the U.S. Army seems to be having a makeover and it has many wondering if it bodes ill for the nation.
Many are sure that a new recruitment ad dropped by the Army on Monday is a clear indicator that the U.S. is readying for war. The 30-second video shows soldiers jumping out of an Army helicopter as observers note the obvious lack of “diversity, equity, and inclusion” in the seemingly all-white male ensemble.
“Your greatest victories are never achieved alone,” the ad states in the text imposed on the video. “Be all you can be.”
The US Army just released this ad. Not a single black face or transgender they/them among them. Why? https://t.co/WnY0A4zmyi
— Ian Miles Cheong (@stillgray) November 7, 2023
The ad sparked speculation on social media that a war is imminent.
All white guys in the US Army ads again … we are definitely going to war.
— Wall Street Silver (@WallStreetSilv) November 7, 2023
There was some debate about the diversity criticism.
There are 2 black people in the video. One male and one female
— E (@ElijahSchaffer) November 7, 2023
But many were focused on what the tone change was signaling.
Uh oh. An army ad that features white men doing actual army stuff. Guess we’re going to war in the Middle East soon.
— FedUpMajority (@FedUpMajority) November 7, 2023
Noticing an unusual lack of forced diversity here. What are you plotting?
— Jack Montgomery (@JackBMontgomery) November 7, 2023
All-white Army ad
A day after we learn the FBI suppressed the antiwhite manifesto
Neocons cant get their cannon fodder if the boys know thats what they’re for https://t.co/biVYGlFnD6
— Jack Poso (@JackPosobiec) November 7, 2023
“These commercials were really based on the market research we’ve been doing about, what do people think about the Army, what do they think they know, what don’t they know, and how do we start telling that story through these ads?” Army Secretary Christine Wormuth told CNN earlier this year in launching the new campaign which features the classic Army slogan from the 1980s, “Be All You Can Be.”
But the latest release seems to diverge from the touted goals set forth earlier this year.
“You’re going to see lots of different people doing lots of different roles,” Wormuth said. “You’re going to see men and women, you’re going to see people of color, and part of that is important because one of the things we found in our market research is that a lot of young people admire the Army, but they don’t think there are people like them in the Army.”
The rebrand came after the Army failed to reach its goal in 2022, coming in with a reported shortage of 15,000 recruits. But many blamed the woke efforts to check off all the right boxes that led to the decline in those wishing to lay their lives on the line for their nation.
The Army’s ‘The Calling’ recruitment campaign was raked over the coals by critics at the time.
— The Air Loom (@Styx_Boatman) November 7, 2023
And amid the speculation about whether or not the latest video is a foreboding of a coming involvement in war, many social media users reacted to the Army’s apparent reality check after going woke.
White men in an army commercial instead of obese they/thems telling their story how the army helps them live their life as a poly cat family? You must be looking for bullet catchers to fight another BS sand war. Too late, pass.
— 9mmSMG (@9mm_smg) November 7, 2023
— Bennett’s Phylactery (@extradeadjcb) November 7, 2023
No time for diversity now that it’s wartime, huh guys?
— Pete D’Abrosca (@pdabrosca) November 7, 2023
White dudes back in the ads.
Things are getting serious.
— Retrovium (@openplains12) November 7, 2023
Because we want to win wars, not lose them
— Rese (@basedvalues) November 7, 2023
DONATE TO AMERICAN WIRE
If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to American Wire News to help us fight them.
- ‘That’s a wrap!’ McCarthy announces retirement from Congress – vows to keep ‘fighting for this country’ - December 6, 2023
- Jack Smith claims he can prove ‘encouragement of violence’ in bombshell Trump filing - December 6, 2023
- Bill Clinton library breached by protestors defending Hamas-linked forces - December 6, 2023
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.